Concepts in Marketing, Sales, and Customer Contact –
D077 Exam Questions and Answers (Latest Update
2023) Verified Answers
A marketing experiment where two variants of a campaign are
tested to see which one is most effective – Correct Answers
✅A/B testing
Style of handling conflict focused on empathy over self-interest
- Correct Answers ✅Accommodation
Using social styles to customize a sales approach to the specific
customer – Correct Answers ✅Adaptive selling
Cooperation between levels of a distribution channel where
one member sets the terms due to its size and influence –
Correct Answers ✅Administered Vertical Marketing System
Paid form of nonpersonal promotion – Correct Answers
✅Advertising
Concepts in Marketing, Sales, and Customer Contact –
D077 Exam Questions and Answers (Latest Update
2023) Verified Answers
People with this social style want to know “why” – Correct
Answers ✅Amiable
People with this social style want to know “how” – Correct
Answers ✅Analytical
Intelligent machines (computers) capable of learning and
interacting – Correct Answers ✅artificial intelligence
Positive, negative, or ambivalent evaluation of people, objects,
event, activities, ideas, or anything else in the environment –
Correct Answers ✅Attitudes
Characteristics that define a product and will influence the
customer’s purchase decision – Correct Answers ✅Attributes
Concepts in Marketing, Sales, and Customer Contact –
D077 Exam Questions and Answers (Latest Update
2023) Verified Answers
Style of handling conflict with little empathy or self-interest –
Correct Answers ✅Avoidance
Sales to another company that consumes the product or
services as part of operating the business or uses the product in
the assembly of the final product it sells to consumers – Correct
Answers ✅B2B sales
Fraudulent practice where an advertised product is unavailable
so a customer is guided to a more expensive one – Correct
Answers ✅Bait and switch
The fourth phase in the negotiation process, where the parties
seek an agreement – Correct Answers ✅Bargaining
Concepts in Marketing, Sales, and Customer Contact –
D077 Exam Questions and Answers (Latest Update
2023) Verified Answers
One of Porter’s Five Forces—the power of customers to drive
down prices if supply exceeds demand – Correct Answers
✅Bargaining power of buyers
One of Porter’s Five Forces—the power of suppliers when there
are few alternative sources for the products’ components –
Correct Answers ✅Bargaining power of suppliers
Planning tool which uses a quadrant to map the strategic
position of a business brand based on the brand’s market share
and the market’s growth potential – Correct Answers ✅BCG
Matrix
Primary marketing research technique involving formal or
informal observation of customers and noncustomers – Correct
Answers ✅behavioral observation