Which of the following represents a phrase match keyword?
a. +smart tv
b. -smart tv
c. [smart tv]
d. “smart tv”
The Correct Answer and Explanation is:
The correct answer is d. “smart tv”.
A phrase match keyword is used in digital marketing platforms like Google Ads to ensure that your ad appears when a search query includes the exact phrase or a close variation of that phrase, but it can also include additional words before or after the phrase. The phrase must appear in the exact order, but there can be other words in the search query as long as the meaning remains intact.
Explanation:
- a. +smart tv (Broad match modifier):
- The “+” symbol is used in the broad match modifier keyword type. When using a broad match modifier (BMM), the keyword can appear in any order but must include all the terms with the “+” sign, or very close variations of those terms.
- For example, both “smart tv” and “buy a smart tv” can trigger an ad when you use “+smart tv.”
- b. -smart tv (Negative match):
- The “-” symbol represents negative match keywords, meaning the ad will not be triggered if the search query contains the term “smart tv.”
- For instance, if you specify “-smart tv,” the ad will not appear in searches containing “smart tv,” but could still show for other related terms, like “smart gadgets” or “best TVs.”
- c. [smart tv] (Exact match):
- The square brackets indicate exact match. This means the ad will only appear if the search query exactly matches the phrase “smart tv,” including close variations (e.g., plurals or misspellings), but no other words can be included.
- For example, if the search query is “smart tv,” your ad will show, but if someone searches for “buy smart tv,” it will not.
- d. “smart tv” (Phrase match):
- The quotation marks around the keyword represent phrase match. This type of match ensures that your ad will show for search queries that include the exact phrase “smart tv” or very close variations of it, with other words potentially before or after the phrase.
- For example, “best smart tv” or “buy smart tv online” will trigger the ad with “smart tv” as the core phrase, but it allows for other words to surround the phrase.
In summary, phrase match allows flexibility in the search queries that can trigger the ad while ensuring that the core phrase appears in the correct order. Therefore, “smart tv” is the correct representation of a phrase match keyword.