In 2014, Stephen Elop of Microsoft announced layoffs of 12,500 employees. Read his email to employees:
https://news.microsoft.com/2014/07/17/stephen-elops-email-to-employees/.
Then, answer the following questions:A. Is the bad news delivered immediately? Do you think it is delivered too directly? Too indirectly? Explain.
B. Is there a buffer? Is there an attempt to soften the blow? Explain.
C. Is the tone appropriate?
D. Overall, what three changes would you suggest to make the bad-news message more effective?
The Correct Answer and Explanation is :
In Stephen Elop’s 2014 email to employees, he announces plans for restructuring and job reductions. Here are the answers to your questions:
A. The bad news is delivered fairly directly, especially in the latter parts, where specific details about job cuts and restructuring are shared. However, it isn’t too blunt; the message focuses on the strategic reasons for the change rather than personal impacts.
B. There is a mild buffer, as Elop begins by discussing Microsoft’s strategic focus, the integration of Nokia, and the future direction, which sets the stage before directly addressing layoffs.
C. The tone is professional and factual, appropriate for corporate communication. Elop balances directness with a tone of responsibility.
D. To improve the message:
- Include more empathy towards affected employees to soften the impact.
- Offer clearer support measures, such as severance details or transition assistance.
- Be more transparent about how affected employees will be supported throughout the process.
You can read the full email here.