A high-end auto dealer wants to identify qualified buyers.
Which two actions would be most likely to get qualified leads online? Select two answers.
Run banner and side column ads on major news sites
Bid on keywords/interests related to its brand for search ads
Sponsor static ads on blogs related to debt consolidation in the area
Target a lead ad for a lookalike audience of existing customers
The correct answer and explanation is:
The two most likely actions to get qualified leads online for a high-end auto dealer are:
- Bid on keywords/interests related to its brand for search ads
- Target a lead ad for a lookalike audience of existing customers
Explanation:
- Bid on keywords/interests related to its brand for search ads: Search ads allow businesses to target individuals actively searching for specific products or services. For a high-end auto dealer, bidding on keywords related to their brand, such as the name of the specific car models, luxury vehicles, or high-end automotive brands, ensures that the ad will appear when potential buyers search for such terms. These individuals are already expressing interest in high-end cars and may be ready to make a purchase, making them highly qualified leads. By targeting specific keywords, the dealer can drive traffic from people who are genuinely interested in luxury cars and more likely to convert into customers.
- Target a lead ad for a lookalike audience of existing customers: A lookalike audience is a powerful targeting tool that helps businesses reach individuals who share similar characteristics with their existing, high-value customers. For a high-end auto dealer, this method would allow them to target people who are not only in the right demographic but also exhibit behaviors and interests akin to those of existing buyers. These potential customers are more likely to have the financial capacity and intent to purchase a luxury vehicle, resulting in a higher probability of generating qualified leads. Lead ads are also designed to capture information directly from users, making it easier for the dealer to follow up with prospective buyers.
Why the other options are less effective:
- Run banner and side column ads on major news sites: While banner ads may increase brand visibility, they tend to have lower conversion rates compared to search and targeted ads. People visiting major news sites may not be in the mindset to purchase a high-end vehicle. This broad approach may not target users actively looking for luxury cars, making it less effective for generating qualified leads.
- Sponsor static ads on blogs related to debt consolidation in the area: Sponsoring ads on blogs focused on debt consolidation targets individuals who are likely dealing with financial challenges. This audience may not have the purchasing power or interest in buying luxury cars, making them an unlikely source of qualified leads for a high-end auto dealer.
In summary, focusing on search ads with targeted keywords and utilizing lookalike audiences from existing customers are the most effective strategies for generating qualified leads online in this case.