What are customers really buying when they purchase a Petnet-Smart-feeder? Identify the core, actual, and augmented product levels for this product.
The correct answer and explanation is:
When customers purchase a Petnet Smart Feeder, they are essentially buying a solution to automate the feeding process for their pets, providing convenience and control over their pets’ eating habits. To understand the levels of the product, we can break it down into core, actual, and augmented product levels:
1. Core Product:
The core product is the fundamental benefit or value the customer seeks from the product. In this case, the core product is the convenience and peace of mind of feeding their pets automatically and on a set schedule. Pet owners are purchasing a solution that ensures their pets are fed properly even when they are not around, offering consistency in portion control and maintaining the health and well-being of their pets.
2. Actual Product:
The actual product is the tangible, physical product that delivers the core benefit. The actual product in this case is the Petnet Smart Feeder itself, which includes the physical device, a food compartment, sensors, and the associated mobile app. The product’s features include the ability to set feeding schedules, monitor food levels, and control portions via the app. The device is designed for ease of use and to fit seamlessly into the customer’s daily life by integrating technology and convenience.
3. Augmented Product:
The augmented product refers to additional features or services that enhance the customer experience. For the Petnet Smart Feeder, this includes customer support, warranty, and software updates to improve functionality and enhance the overall experience. The augmented product also includes the ability to connect to the app for real-time monitoring, alerts for low food levels, and integration with other smart home devices. Additionally, Petnet offers support services for troubleshooting or setting up the feeder.
In summary, when customers purchase the Petnet Smart Feeder, they are buying convenience (core product), a smart feeding system (actual product), and a range of additional features and support (augmented product) that make the feeding process effortless and more reliable for both the pet and the owner.