In order to be effective, a consumer survey should contain
Group of answer choices
answers that appeal to respondents' biases.
questions that cover multiple ideas.
at least 15 questions.
exhaustive answer choices for each question.
leading questions that suggest a correct answer.
The correct answer and explanation is:
Correct Answer:
Exhaustive answer choices for each question.
Explanation:
An effective consumer survey ensures that respondents can provide accurate, relevant, and complete feedback. One critical component of this is providing exhaustive answer choices for each question. Exhaustive options allow respondents to select the most appropriate answer without feeling constrained or forced to choose an option that doesn’t fully represent their views. This completeness reduces response bias and improves the quality of the data collected.
Here’s why this is important:
- Inclusivity of Responses: When answer choices are exhaustive, they encompass all possible scenarios or opinions. For instance, if a question asks about household income but doesn’t include all reasonable income ranges, respondents whose income doesn’t fit the options may choose an incorrect answer or skip the question altogether, reducing data accuracy.
- Improved Data Quality: Non-exhaustive options can lead to incomplete or misleading data. For example, if a survey about customer satisfaction includes options like “Very Satisfied,” “Somewhat Satisfied,” and “Neutral” but omits “Dissatisfied” or “Very Dissatisfied,” the survey fails to capture critical negative feedback. This can skew results and lead to inaccurate conclusions.
- Respondent Experience: A well-designed survey respects the respondent’s time and input. Providing exhaustive answer choices ensures that participants feel their unique perspectives are valued and considered, encouraging them to complete the survey honestly and thoroughly.
- Avoiding Forced Errors: When exhaustive options are absent, respondents may provide answers that do not genuinely reflect their opinions. This increases the risk of errors, making it difficult to rely on the survey results for decision-making.
In summary, exhaustive answer choices are a cornerstone of effective survey design. They enhance the inclusivity, reliability, and credibility of survey results, ensuring that businesses or researchers can make informed decisions based on accurate insights.