Which of these is NOT part of a consumer profile?
Select one:
a. Buying Patterns
b. Demographics
c. Polygraphics
d. Psychographics
The Correct Answer and Explanation is :
The correct answer is c. Polygraphics.
Explanation:
A consumer profile is a detailed description of a typical customer based on various factors that help businesses understand their target market. This profile typically includes four key components: demographics, psychographics, buying patterns, and sometimes geographics. However, polygraphics is not one of the standard elements in a consumer profile.
- Demographics: These refer to statistical data about a population, such as age, gender, income, education, occupation, and family size. Understanding the demographic characteristics of customers allows businesses to tailor products, services, and marketing efforts to appeal to specific groups.
- Psychographics: These focus on a person’s lifestyle, values, interests, attitudes, and opinions. Psychographic profiling helps businesses go beyond basic demographic data to understand why customers behave the way they do and what drives their purchasing decisions.
- Buying Patterns: This refers to the behaviors and habits of consumers when they make purchasing decisions. It includes frequency of purchase, types of products bought, and whether they tend to buy on impulse or make considered, planned purchases. Analyzing buying patterns can help companies predict future consumer behavior.
- Polygraphics: This term refers to a type of analysis often used in market research that deals with a consumer’s behavior in relation to their multiple activities or the use of various media, rather than providing a straightforward consumer profile component. Polygraphics tends to focus on media consumption or other behaviors in broader contexts, but it is not directly part of the standard consumer profile.
In summary, while demographics, psychographics, and buying patterns are common elements used to build a consumer profile, polygraphics refers to a broader set of activities that are not directly associated with the construction of such a profile. Therefore, the correct answer is c. Polygraphics.