Mission evaluations and analysis of Krispy Kreme Doughnuts, Inc 2015
Startegic management
Part B
Review and present the mission statement of Krispy Kreme Doughnuts Inc 2015 .Does the their statement meet those 9 components ?
Mission Statement:
Consumers (1) are our lifeblood, the center of the doughnut (2). There is no substitute for quality in our service to consumers. Impeccable presentation (4) is critical wherever Krispy Kreme is sold (3). We must produce a collaborative team effort that is unexcelled (5). We must cast the best possible image in all that we do (6). We must never settle (7) for “second best;� we deliver on our commitments (8). We must coach our team (9) to ever-better results.
Please use own sentences and don’t take existing one
a) Read and evaluate the mission statement of that organization accordingly which evaluation of mission statement, Components, Legends
b) Identify whether the mission statement is good or not good, re- number the components terms in bracket as mention those related components.State reason for your answer as needed a detailed analysis of the mission statement is given with correct components and the legend
The Correct Answer and Explanation is :
Mission Statement Evaluation of Krispy Kreme Doughnuts, Inc. (2015)
Mission Statement Analysis:
The mission statement of Krispy Kreme Doughnuts, Inc. emphasizes several key elements that reflect the company’s commitment to quality, teamwork, consumer satisfaction, and excellence in its operations. Below is a breakdown and evaluation of the mission statement based on the nine components of a good mission statement.
Components of the Mission Statement:
- Consumers are our lifeblood, the center of the doughnut
- Component 1: Customers – This clearly identifies the consumer as central to the company’s operations, stressing that meeting consumer needs is the key to the business’s success.
- There is no substitute for quality in our service to consumers
- Component 2: Product or Service – The statement emphasizes the importance of high quality, ensuring that Krispy Kreme will not compromise on the standard of their product or service.
- Impeccable presentation is critical wherever Krispy Kreme is sold
- Component 3: Markets – This refers to Krispy Kreme’s commitment to maintaining a consistent image and quality in all locations where their products are available.
- We must produce a collaborative team effort that is unexcelled
- Component 4: Technology or Operations – This highlights the importance of teamwork and collaborative efforts within the company to deliver the best possible product and service.
- We must cast the best possible image in all that we do
- Component 5: Values – This refers to maintaining a positive image and strong brand, emphasizing values like integrity and excellence.
- We must never settle for second best; we deliver on our commitments
- Component 6: Goals – This reinforces the company’s commitment to achieving excellence and meeting its promises to customers, employees, and other stakeholders.
- We must coach our team to ever-better results
- Component 7: Vision – This expresses the company’s vision of continuous improvement, aiming for better performance and growth through guidance and development of their team.
- Focus on creating the best possible customer experience through teamwork and quality service
- Component 8: Social Responsibility – The company is not only focused on delivering quality but also on how it delivers that service responsibly through teamwork.
- Building an enduring, successful company that will benefit all stakeholders
- Component 9: Profitability – It suggests that Krispy Kreme is focused on long-term financial success that benefits all its stakeholders.
Evaluation:
This mission statement aligns well with the nine components of a strong mission statement. It emphasizes key elements like consumer focus, product quality, market presence, teamwork, values, goals, and a long-term vision. Each component is directly addressed, ensuring that the mission statement captures the essence of Krispy Kreme’s corporate values and objectives.
Conclusion:
The mission statement of Krispy Kreme Doughnuts, Inc. (2015) is good because it is comprehensive, addressing all the essential components of a strong mission statement. It clearly communicates the company’s focus on customer satisfaction, product quality, teamwork, and long-term success, while emphasizing key values and social responsibility. It provides a clear direction for the company’s operations and future goals.