Messages Received Vendor Information i Based on the available information, rank order the vendors, keeping in mind Amazon’s goals (“1” First to “4” Fourth). Note: Each response option can be used only once. Vendor A Vendor B Vendor C Vendor D 1 st Select here to reset button 2nd 3rd 4th VIEW QUESTION From: Nadia Loomis, Team Lead Subject: Vendor Performance Hi, Amazon works with four different vendors to package and send magazines to customers. We want to identify the top three vendors. Remember Amazon’s goals: 1) Maintain high customer satisfaction 2) Ship products on time 3) Minimize costs Each of the four vendors is rated on several performance metrics. Can you identify the vendors that best meet Amazon’s goals? Thank you, Nadia Loomis VIEW QUESTION Vendor Information Vendor A B C D Customer Issues or Escalations L M M L # Products Shipped M H I L Products Shipped H M M H ?. on Time Cost to Amazon ?. H L L H = High M = Moderate L = Low
The correct answer and explanation is:
Based on Amazon’s goals—maintaining high customer satisfaction, shipping products on time, and minimizing costs—here is the ranking of vendors:
1st: Vendor B
2nd: Vendor A
3rd: Vendor C
4th: Vendor D
Explanation:
1st: Vendor B
- Customer Satisfaction (Customer Issues or Escalations): Vendor B has a Low (L) rating, indicating fewer customer issues, which aligns with Amazon’s priority to maintain high customer satisfaction.
- Timeliness: Although the timeliness information is missing, Vendor B has a Moderate (M) rating for products shipped, which suggests reliability in handling large volumes.
- Cost: Vendor B has a High (H) cost, but given its strong performance in customer satisfaction and moderate shipping capacity, this trade-off is acceptable for a top priority vendor.
2nd: Vendor A
- Customer Satisfaction: Vendor A also has a Low (L) rating for customer issues, ensuring high satisfaction.
- Timeliness: Vendor A has a High (H) rating for on-time performance, critical for meeting Amazon’s shipping goals.
- Cost: Vendor A is a Moderate (M) cost vendor, making it an efficient balance between cost and performance.
3rd: Vendor C
- Customer Satisfaction: Vendor C has a Moderate (M) rating for customer issues, which is less favorable compared to Vendors A and B.
- Timeliness: Vendor C has a Moderate (M) rating for products shipped and on-time performance, meeting the minimum acceptable standard.
- Cost: Vendor C is a Low (L) cost vendor, which adds value but does not outweigh the higher customer issue rate.
4th: Vendor D
- Customer Satisfaction: Vendor D has a Low (L) rating for customer issues, a strong point.
- Timeliness: Vendor D has a Low (L) rating for products shipped, indicating poor performance in handling volumes.
- Cost: Vendor D has a High (H) cost, making it the least desirable vendor given its inefficiency in shipping and high expense.
Thus, Vendors B and A are prioritized for their balance of reliability, satisfaction, and timeliness, with Vendor C considered a cost-effective alternative. Vendor D is ranked lowest due to poor performance and high costs.