All of the following are advantages of Internet surveys EXCEPT: a. random sampling b. Speed c. visual appeal d. accurate real-time data capture.
The Correct Answer and Explanation is :
The correct answer is a. random sampling.
Explanation:
Internet surveys offer numerous advantages, but random sampling is typically not one of them. Here’s a breakdown of the choices:
- Speed: One of the most significant advantages of Internet surveys is speed. Respondents can complete the survey at their own convenience, and the data collection process is much quicker than traditional methods like telephone or mail surveys. This allows researchers to gather responses rapidly, sometimes within hours or days, instead of weeks or months.
- Visual appeal: Internet surveys often allow for customizable, visually appealing formats. Respondents are more likely to engage with well-designed surveys that are easy to follow. The ability to include images, videos, and dynamic question formats can also enhance the survey’s visual appeal and the quality of responses, especially in comparison to traditional paper-based surveys.
- Accurate real-time data capture: Internet surveys allow for the real-time capture of data. As soon as a respondent submits a survey, the data is stored in a database, ready for analysis. This immediate collection of data reduces the possibility of human error in data entry, which is more common with paper surveys. Moreover, it facilitates quick analysis, making it ideal for fast decision-making.
- Random sampling: This is the exception. Random sampling refers to selecting participants from a population in such a way that every individual has an equal chance of being chosen. In Internet surveys, however, random sampling is typically challenging. Respondents are usually self-selected, meaning only those who have access to the Internet and choose to participate will do so. This introduces a selection bias, and not all demographic groups may be equally represented, making it difficult to achieve truly random sampling.
Thus, while Internet surveys excel in speed, visual appeal, and real-time data capture, random sampling remains a major limitation due to biases inherent in online participation.
I’ll also generate an image to illustrate this concept.
Here is an illustration that conceptually highlights the advantages and limitations of Internet surveys, focusing on speed, visual appeal, real-time data capture, and the issue of random sampling bias. Let me know if you’d like any adjustments!
