Develop an existing organizational chart for Nike, Inc. located in case 20. Follow the guidelines described in the chapter when developing the organizational chart.
Evaluate the existing organizational chart of Nike. What do you especially like and dislike about the company’s organizational chart?
Develop a new and improved organizational chart for Nike. You may want to change up the list given, adding and deleting positions as you deem necessary as well as changing certain titles to ensure adherence to the chapter guidelines and dos and don’ts in devising organizational charts.
Read and reply to at least two (2) posts from any classmates. A simple statement such as, “good” or “I agree” does not constitute a substantial comment.
Your post will be graded as follows:
The Correct Answer and Explanation is :
To analyze and develop an organizational chart for Nike, Inc., we first need to assess its existing structure based on the information provided in the case study, while adhering to organizational chart design guidelines and evaluating its pros and cons. Here’s how we might go about it:
Existing Organizational Chart Evaluation
Nike, Inc. is a large global company with a hierarchical structure that supports its diverse range of products, services, and markets. Their organizational chart likely has several key divisions:
- Executive Leadership Team: Including the CEO, CFO, Chief Marketing Officer (CMO), Chief Digital Officer (CDO), etc.
- Geographical Divisions: Separate teams for North America, EMEA (Europe, the Middle East, and Africa), Asia Pacific, and Latin America.
- Functional Divisions: This includes teams for Design and Innovation, Marketing, Sales, Finance, Human Resources, and others.
Likes:
- Clear Hierarchical Structure: The leadership team is clearly defined with different roles for each division, ensuring decision-making is centralized at the top.
- Global Representation: Nike’s chart has geographical divisions that allow the company to adapt to regional differences in the market and culture.
Dislikes:
- Complexity: The number of divisions can make the chart look cluttered, and the overlap of functions (for example, multiple teams under Marketing or Sales) might cause confusion.
- Lack of Flexibility: Given Nike’s emphasis on innovation, a rigid hierarchical structure may limit cross-functional collaboration, especially in creative roles such as design.
New and Improved Organizational Chart
In revising the organizational chart, I would focus on simplifying the structure, enhancing flexibility, and encouraging cross-functional collaboration. Here’s an updated approach:
- CEO
- Chief Operating Officer (COO): Responsible for day-to-day operations.
- Chief Financial Officer (CFO): Oversee financial strategy and reporting.
- Chief Marketing Officer (CMO): Directing global marketing strategy.
- Chief Innovation Officer (CIO): A dedicated role to foster product and technological innovation.
- Chief Diversity Officer (CDO): Ensures inclusive practices across all divisions.
- Regional Divisions (Focused on key markets):
- North America
- Europe, Middle East, and Africa (EMEA)
- Asia Pacific and Latin America
- Functional Divisions (Updated for clarity):
- Design and Innovation
- Product Development
- Materials and Manufacturing Research
- Marketing
- Digital Marketing and Content Creation
- Consumer Insights
- Sales and Partnerships
- Retail and Wholesale Management
- Strategic Partnerships
- Human Resources and Talent Management
- Sustainability
- Environmental and Social Responsibility
Changes Made:
- Innovation Focus: A dedicated “Chief Innovation Officer” and expanded design and R&D sections.
- Cross-functional Collaboration: Simplified functions to foster more collaboration between different areas (for example, merging Sales and Partnerships).
- Global Division: Simplified the geographical division into three main regions to streamline operations.
By simplifying the structure, ensuring a stronger innovation and sustainability focus, and creating clearer functional areas, this updated organizational chart can better support Nike’s goals in a dynamic global market.
Feel free to share this revised chart with your classmates and solicit feedback!