Procter & Gamble manufactures laundry detergents under the brand names of Tide, Cheer, and Gain. These brands represent the width of the product mix that Procter & Gamble offers.
The correct answer and explanation is :
The correct answer is that Tide, Cheer, and Gain represent the width of Procter & Gamble’s product mix.
To explain further, product mix refers to the total range of products that a company offers for sale. A product mix has four important dimensions: width, length, depth, and consistency.
- Width of the product mix: This refers to the number of product lines a company offers. A product line is a group of related products, usually within a certain category or function. In this case, Procter & Gamble offers three different product lines in the laundry detergent category: Tide, Cheer, and Gain. Therefore, the width of the product mix is 3 because there are three distinct laundry detergent brands under its portfolio.
- Length of the product mix: This refers to the total number of products in a company’s product mix. This would include all the individual products under each product line. For instance, within the Tide brand, there might be various products like Tide Pods, Tide Liquid, Tide Powder, and Tide Free & Gentle. The total number of these products across all product lines in Procter & Gamble’s portfolio contributes to the length of the product mix.
- Depth of the product mix: This indicates the number of variants offered within each product line. For example, Tide might come in different scents, sizes, or formulas, such as regular, sensitive skin, and eco-friendly versions. The depth would be how many different versions of Tide are available.
- Consistency of the product mix: This refers to how closely related the product lines are in terms of their end use, production requirements, and distribution channels. Procter & Gamble’s laundry detergents, for example, are all similar in their use and function.
In summary, Procter & Gamble’s laundry detergent brands — Tide, Cheer, and Gain — represent the width of its product mix, as each one is a different product line in the laundry detergent category.