Which of the following may be a reason for giving a Page Quality (PQ) rating of Highest? Select all that apply.
True / False: The page could be Fully Meets for a particular query.
True / False: The page has no ads.
True / False: The website has an excellent reputation from experts.
True / False: The page has extremely high-quality content and the author is an acknowledged expert in the topic.
The correct answer and explanation is :
Correct Answers:
- False: The page could be Fully Meets for a particular query.
- False: The page has no ads.
- True: The website has an excellent reputation from experts.
- True: The page has extremely high-quality content, and the author is an acknowledged expert in the topic.
Explanation:
The Page Quality (PQ) rating is used by search quality raters to assess how well a webpage meets high standards of expertise, authoritativeness, and trustworthiness (E-A-T). To receive the Highest PQ rating, a page must demonstrate exceptional quality across multiple criteria.
- Fully Meets (Fails as a Criterion for Highest PQ) – False
A page being rated as Fully Meets for a particular query does not necessarily mean it qualifies for the Highest PQ rating. Fully Meets is a rating used to determine how well a result satisfies a user query but does not evaluate overall page quality. Even a low-quality page can fully satisfy a specific query in some cases. - No Ads (Not a Requirement) – False
The presence of ads does not automatically lower a page’s quality rating. Many high-quality sites, such as major news websites, display ads but still maintain excellent content and user experience. What matters is whether the ads are intrusive or deceptive. - Excellent Reputation – True
A website with a strong reputation among experts is a key factor in achieving the Highest PQ rating. Positive endorsements from authoritative sources, industry professionals, and trusted organizations indicate credibility and reliability. - High-Quality Content & Expert Author – True
The Highest PQ rating requires exceptional content that is written by a recognized expert in the field. The page must be comprehensive, accurate, and valuable to users.
Thus, the two correct reasons for a Highest PQ rating are an excellent reputation and high-quality content by an expert author.