Aggregate information as part of an analytics package may include
- The total number of visits but not the total revenue
- The total revenue but not the total number of visits
- The total number of visits and the total revenue
- None of the above
Which of the following are calculated metrics for understanding analytical data?
- Session and time on page
- Entry and exit
- Average session duration and page bounce rate
- Revenue and revenue per session
The correct answer and explanation is:
The correct answers are:
- The total number of visits and the total revenue
- Average session duration and page bounce rate
Explanation:
Aggregate Information in Analytics
Aggregate information in an analytics package typically includes key performance indicators (KPIs) such as the total number of visits and total revenue. These two metrics help businesses assess both the volume of traffic and the financial performance of their website.
- Total number of visits: This represents how many times users accessed the site over a specific period. It provides insights into the effectiveness of marketing campaigns and overall user interest.
- Total revenue: This metric shows the total earnings generated through the website, typically from e-commerce sales, subscriptions, or advertisements.
By combining these two metrics, businesses can gauge their website’s overall effectiveness, customer engagement, and profitability.
Calculated Metrics for Understanding Analytical Data
Calculated metrics are derived from raw data to provide deeper insights.
- Average session duration: This measures the average time a user spends on the website per session. A longer duration generally indicates higher engagement.
- Page bounce rate: This is the percentage of users who leave after viewing only one page. A high bounce rate may indicate poor user experience, irrelevant content, or slow loading speeds.
These metrics are crucial for website optimization, user experience improvements, and marketing strategy adjustments.
Now, generating an image to visually represent these analytics concepts.
Here is an image of a digital dashboard displaying website analytics, including total visits, total revenue, average session duration, and bounce rate. Let me know if you need any modifications or further explanations!
