The two main classifications of business products are durable and nondurable products.
A components and support products.
B tangible and intangible products.
C consumer and industrial products.
D derived and maintenance products.
The correct answer and explanation is :
The correct answer is: C. consumer and industrial products
Explanation (300 words):
Business products, also known as industrial products, are goods and services purchased by businesses to be used in the production of other products or services. These products differ significantly from consumer products, which are bought for personal use. The two main classifications of business products are consumer products and industrial products—based on the purpose for which the product is purchased rather than its physical characteristics.
- Consumer Products are purchased by the final consumer for personal consumption. These can be further categorized as durable goods (like appliances and furniture) and nondurable goods (like food and paper products).
- Industrial Products, on the other hand, are those bought for further processing or for use in conducting a business. Examples include machinery, tools, raw materials, and office equipment.
The terms durable and nondurable products refer to how long a product lasts, not how it is classified in business terms. While durability affects marketing strategies, it is not the primary classification of business products. Therefore, the premise of the question is a bit misleading if taken literally. In correct business terminology, the main classifications of products (from a marketing perspective) are based on the type of customer and intended use, not product lifespan.
So while durability can apply to both consumer and industrial products (e.g., a durable machine vs. a nondurable cleaning chemical), the overarching classification is into consumer and industrial products. That’s why option C is the best and most accurate answer.
