A wholesaler that carries only health foods instead of a full line of groceries is a
A. general merchandise wholesaler.
B. limited-function wholesaler.
C. general-line wholesaler.
D. cash-and-carry wholesaler.
E. specialty wholesaler.
The correct answer and explanation is :
Correct Answer: E. Specialty wholesaler
Explanation:
A specialty wholesaler is a type of wholesaler that focuses on a specific category of products rather than carrying a wide assortment of items. These wholesalers develop expertise in one particular area, such as health foods, pharmaceuticals, electronics, or organic products. Because of their niche focus, they typically offer a deeper selection of products within that category, more targeted customer service, and knowledgeable support related to the specific product line.
In the scenario described, the wholesaler carries only health foods and does not stock a full line of groceries. This limited product focus places the wholesaler in the “specialty” category, because it clearly does not distribute a wide variety of product types but rather specializes in one particular segment of the grocery industry—health foods.
Let’s briefly contrast this with the other options:
- A. General merchandise wholesaler – This wholesaler stocks a wide variety of product types, often including both food and non-food items. It is the opposite of a specialty wholesaler.
- B. Limited-function wholesaler – This type provides fewer services than full-service wholesalers (e.g., they may not offer credit or delivery), but it refers to the scope of services rather than the product type.
- C. General-line wholesaler – This wholesaler offers a broad line of items within a particular category, such as all grocery items or all hardware. However, it would include a full range of grocery items, not just health foods.
- D. Cash-and-carry wholesaler – This type requires customers to pay cash and transport goods themselves. While cash-and-carry wholesalers may sell a specific or general product line, this option refers to the buying process, not product specialization.
In conclusion, a wholesaler dealing exclusively in health foods fits the definition of a specialty wholesaler because it specializes in a narrow and specific product category. This specialization allows them to better serve health-focused retailers and customers.