Select what’s true about SEO.
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Search engine optimization (SEO) is a set of strategies, techniques, and practices used to increase the number of visitors to a specific website.
Studies show that 87% of web searches end at the first page of results, so a higher ranking page helps to get more website visitors.
SEO helps to ensure that a website is known and reachable by search engines thus increasing the likelihood of more site hits.
Google makes their SEO strategies widely available for public use.
The Correct Answer and Explanation is:
Correct Answers:
✅ Search engine optimization (SEO) is a set of strategies, techniques, and practices used to increase the number of visitors to a specific website.
✅ Studies show that 87% of web searches end at the first page of results, so a higher ranking page helps to get more website visitors.
✅ SEO helps to ensure that a website is known and reachable by search engines thus increasing the likelihood of more site hits.
❌ Google makes their SEO strategies widely available for public use.
Explanation
Search Engine Optimization (SEO) refers to a set of strategies and best practices aimed at improving a website’s visibility on search engines like Google, Bing, and Yahoo. The goal of SEO is to increase organic traffic — users who visit a website through unpaid search engine results. These strategies include optimizing page content, improving site speed, creating quality backlinks, and using appropriate keywords. When done effectively, SEO makes a website more accessible and relevant to search engines and users.
One of the key facts about SEO is that a high search engine ranking greatly increases the chance of attracting visitors. Studies confirm that 87% of users never scroll past the first page of search results, which means ranking on the first page — and especially in the top few positions — can significantly boost traffic to a site.
Another important aspect of SEO is making a site search-engine-friendly. This involves technical tasks like improving website architecture, using meta tags, mobile optimization, and ensuring the site can be indexed by search engine crawlers. These practices help search engines understand the content and relevance of a site, improving its chances of appearing in relevant search results.
However, the statement that “Google makes their SEO strategies widely available” is misleading. While Google provides general SEO guidance through its Search Central documentation and Webmaster Guidelines, it does not disclose all the details of its ranking algorithms. This is because doing so could allow people to manipulate search results unfairly. SEO experts instead rely on best practices, industry research, and testing to adapt to Google’s frequent algorithm updates.
In conclusion, SEO is essential for improving a website’s visibility and attracting traffic, but it requires ongoing effort and adaptation rather than insider knowledge of search engine algorithms.
