Which of the following statements about brainstorming is true? Multiple Choice
Criticism of ideas during the session produces better results.
Praise of ideas during the session produces better results.
The group should generate as many ideas as possible.
Each person keeps his or her ideas private until the end of the session.
Participants should avoid building on previous ideas.
The Correct Answer and Explanation is:
Correct Answer:
The group should generate as many ideas as possible.
Explanation
Brainstorming is a popular group creativity technique designed to generate a large number of ideas for solving a problem or addressing a challenge. The core principle behind effective brainstorming is quantity over quality in the initial stages, which encourages participants to think freely and contribute as many ideas as possible without fear of judgment or criticism. This approach helps break down mental barriers and fosters innovation by allowing both conventional and unconventional ideas to surface.
The statement “The group should generate as many ideas as possible” is true because one of the foundational rules of brainstorming, as outlined by Alex Osborn (the originator of the term), is to maximize idea generation. The idea is that the more ideas a group produces, the higher the chance of finding effective and creative solutions. This principle is supported by research in creativity and organizational behavior, which shows that a higher volume of ideas often leads to better overall quality and novelty of outcomes.
In contrast, criticism or evaluation during the session tends to hinder the creative process. If participants fear being judged, they may refrain from sharing bold or unusual ideas. Praise during the session, while more positive, can also unintentionally bias the group by drawing attention to specific ideas, limiting diversity. Keeping ideas private contradicts the collaborative spirit of brainstorming, where open sharing can trigger new thoughts in others. Similarly, avoiding building on others’ ideas stifles synergy and prevents the compounding of creativity, which is often how breakthrough innovations emerge.
In summary, encouraging the group to generate as many ideas as possible is essential to a successful brainstorming session. It fosters a free-flowing, non-judgmental environment where creativity can flourish.
