Chase’s interaction with the customer would be considered what? Service recovery Recovery fix Service communication Service action
The Correct Answer and Explanation is:
Correct Answer: Service Recovery
Explanation
Chase’s interaction with the customer would be considered service recovery. Service recovery refers to the actions a company takes in response to a service failure in order to correct the issue and restore customer satisfaction. It involves acknowledging the problem, apologizing, and taking necessary steps to fix the situation or compensate the customer.
When a customer experiences a problem—such as a delayed transaction, incorrect billing, or poor customer service—they expect a prompt and effective resolution. Service recovery is crucial because it can turn a negative experience into a positive one if handled correctly. It demonstrates that the company values the customer and is committed to making things right.
Chase, being a financial institution, deals with sensitive matters involving people’s money and trust. If a customer contacts Chase due to a problem—for example, an unauthorized charge or a delay in fund availability—Chase’s representative must engage in service recovery. This would include listening empathetically to the customer, validating their concerns, apologizing sincerely, and then taking corrective steps such as reversing the charge, expediting a transaction, or providing compensation if necessary.
Effective service recovery does more than solve the immediate issue; it helps rebuild trust and may even increase customer loyalty. Studies show that customers who experience a service failure that is properly resolved often feel more loyal than those who never experienced a problem at all. This is known as the “service recovery paradox.”
In contrast, terms like service communication, service action, or recovery fix are either broader or less precise. Service communication involves general interactions with customers, while service action is a vague term that could apply to any service-related task. Recovery fix is not a standard industry term.
Therefore, Chase’s response to address and correct a customer’s problem falls under the well-established concept of service recovery.
