Writing a Vision and Mission Statement for McDonald’s Corporation Purpose There is always room for improvement in regard to an existing vision and mission statement. Currently, McDonald’s does not have a vision statement or mission statement, so this exercise will ask you to develop one. Step 1 On a clean sheet of paper, write a one-sentence vision statement for McDonald’s. Step 2 On that same sheet of paper, write a mission statement for McDonald’s.
The Correct Answer and Explanation is:
Vision Statement for McDonald’s:
“To be the world’s most loved, trusted, and respected restaurant brand, delivering quality food and outstanding service to every customer, everywhere.”
Mission Statement for McDonald’s:
“McDonald’s is committed to providing delicious, high-quality food with exceptional customer service in a welcoming environment, while creating value for customers, employees, and shareholders globally.”
Explanation:
Vision Statement:
The vision statement outlines the long-term aspirations of McDonald’s. It focuses on becoming the world’s most “loved,” “trusted,” and “respected” restaurant brand. By including words like “delivering quality food” and “outstanding service,” this vision connects McDonald’s goals to its core values: providing food that people love and service that customers trust. The phrase “every customer, everywhere” emphasizes McDonald’s global reach, highlighting its commitment to accessibility and customer satisfaction on an international scale.
Mission Statement:
The mission statement defines the day-to-day purpose and operational focus of McDonald’s. It expresses a commitment to high-quality food and service while creating a positive environment for both customers and employees. The mention of “creating value for customers, employees, and shareholders globally” emphasizes the company’s focus on stakeholder relationships, which is crucial for McDonald’s long-term sustainability. The statement touches on McDonald’s primary functions and the stakeholders it serves (customers, employees, and shareholders), clearly aligning its operations with business objectives.
Both statements reflect McDonald’s goals: growth, quality service, and maintaining its global brand reputation. These statements also leave room for the company to evolve, ensuring its ability to stay competitive in a changing market.
