All are advantages of online survey except one.
a. The distribution is quick and response time is faster.
b. The respondents of this method are only those who have Internet access.
c. You can save money on overhead like paper, printing, postage, data processing and others.
The correct answer and explanation is:
The correct answer is b. The respondents of this method are only those who have Internet access.
While online surveys offer a range of advantages, the limitation of only reaching those with internet access is a major disadvantage. This factor excludes individuals who do not have reliable access to the internet, which could lead to a biased sample. As a result, online surveys may not represent the entire population, especially in areas with low internet penetration or among certain demographic groups like older adults or lower-income communities.
In contrast, online surveys are popular for several reasons. First, they offer quick distribution, allowing for the rapid gathering of responses across large geographical areas. This is a significant advantage, especially when time is a critical factor in data collection. The response time is also generally faster, as participants can respond at their convenience, leading to quicker results.
Another key advantage of online surveys is the cost savings. Traditional survey methods, such as paper surveys or telephone interviews, incur costs for printing, postage, data entry, and processing. In online surveys, much of this overhead is eliminated. The data can be automatically collected and processed through survey platforms, reducing human error and the time spent entering data manually.
Additionally, online surveys often allow for greater flexibility in design and the types of questions asked. They can incorporate multimedia elements, such as images and videos, to enhance the survey experience. They also allow for easy customization and adaptation to various research needs.
While online surveys are a powerful tool, researchers should be mindful of their limitations, particularly in ensuring diverse and representative samples.