What does Bormann mean by “rhetorical vision”?
A A personal belief system held by an individual within a group.
B A shared understanding of reality created by the convergence of fantasy themes within a group.
C A visual representation of the group’s collective ideas and beliefs.
D A narrative that only applies to fictional contexts, not real-world scenarios.
The correct answer and explanation is:
The correct answer is B: A shared understanding of reality created by the convergence of fantasy themes within a group.
In the context of communication theory, rhetorical vision is a concept introduced by Vernon E. Bormann as part of his Symbolic Convergence Theory. Bormann defines rhetorical visions as the collective worldviews or shared understandings of reality that emerge within a group through the convergence of “fantasy themes.” These fantasy themes are the stories, symbols, or metaphors that a group uses to understand and interpret their shared experiences, beliefs, or values.
A fantasy theme occurs when individuals in a group engage in imaginative storytelling, often creating narratives that help them explain or make sense of their situation. As these themes spread, they gain collective acceptance and become part of the group’s identity and communication. Over time, the combination of these themes creates a rhetorical vision, which is a more comprehensive narrative or worldview that explains and guides how the group perceives its reality.
The importance of rhetorical vision lies in its ability to create cohesion and unity within a group. By sharing a common vision, group members align their thoughts, actions, and motivations toward a shared purpose. This vision influences their decisions, behavior, and the way they communicate with each other and others outside the group.
For example, in a political movement, the rhetorical vision might center around the idea of justice, freedom, or equality. These values would be expressed through various fantasy themes—stories of oppression, triumph, and change—which, over time, coalesce into a powerful narrative that unites and motivates group members toward a common goal.
Rhetorical visions are not confined to fictional contexts but play a significant role in shaping real-world scenarios, including social movements, organizational culture, and even personal belief systems.