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WGU C712 Pre-assessment 2023 Questions and Answers
(Verified Answers)
- A business sells appliances to individual customers. To increase
revenue, the owner is revising the business strategy to also sell directly to
retailers.
How will the purchase decisions of these retailers differ from the
purchase decisions of individual consumers?
–Purchase decisions of consumers require longer time frames.
–Purchase decisions of retailers require fewer decision makers.
–Purchase decisions of retailers require more complex decisions.
–Purchase decisions of consumers require detailed specifications.
ANSPur- chase decisions of retailers require more complex decisions. - business to business marketing
- A gas station owner has decided to add a fresh fruit stand to the convenience store. Because the owner does not want to rely too heavily on a
limited number of suppliers, the owner is considering obtaining the fruit
from several local farmers.
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What type of influence is impacting the owner’s purchase decision?
–Intrapersonal
–Interpersonal
–Environmental
–Organizational ANSOrganizational
- business to business marketing
- Which interpersonal role do children have in a family’s consumer behavior?
–They reinforce autonomy.
–They create societal opinion leaders.
–They reinforce the gender normative roles.
–They can make the decisions more collaborative. ANSThey can make thedecisions more collaborative. - consumer behavior
- Which interpersonal factor will greatly influence a family’s decision to
buy a new car?
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–Motive
–Attitude
–Self-concept
–Social status ANSSocial status
- consumer behavior
- Consumers’ ideal selves provide a personal set of objectives that drive
buying behavior.
What impact does appealing to the ideal self have on consumers’
purchasing behavior?
–It aligns with individual aspirations.
–It creates a sense of psychological closure.
–It satisfies a feeling of belonging.
–It provides consumers with the motivation to be regular buyers. ANSIt
aligns with individual aspirations. - consumer behavior
- Classify each example as either a low-involvement or a high-involvement
purchase decision.
Answer options may be used more than once or not at all. Select
your answers from the pull-down list.
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milk
cereal
laptop
jewelry
home furnishings:
low low
hig
h
hig
h
hig
h
- consumer behavior
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WGU C712 Marketing Fundamentals EXAM 2023
Questions and Answers (Verified Answers)
1.Which actions represent the facilitating functions of marketing? ANS
Standard- izing and grading
- An outdoor clothing company is revising its marketing plan and wants
to emphasize sales promotion strategies.
Which goal of this marketing plan is considered strategic? ANS Enhance
dealer effectiveness
3.What is an advantage of using first-mover strategy? ANS Companies
capture the greatest market share. - The owner of a sandwich shop is trying to increase business. There
is a grocery store with a deli nearby. The sandwich shop owner decides
to advertise by using flyers at area schools and businesses.
Which type of competition does this illustrate? ANS Indirect
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- A new morning drive radio show is looking for a way to get attention in
its market with a series of outrageous stunts.
Which two social media platforms should the radio station use to
generate viral content?
Choose 2 answers ANS A video sharing website to spread the
station’s content to users outside of its local listening area | An
online social networking website to enable users to send and read
messages about the radio station’s stunts - A florist seeks to increase revenue from weddings. The owner has
decided that paying an Internet search engine to optimize its placement in
search results will bring more traffic to the florist’s website.
Which content aspect of social media marketing will help this strategy?
ANS Tar- geted keywords - A medical device manufacturer is creating strategies to sell its
complex product. The product needs to be demonstrated and exhibited for
maximum effectiveness.
Which aspect of social media will support this company’s strategy? ANS
Imple- mentation of QR codes
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- Which two important aspects does a social media marketing plan
docu- ment in writing?
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WGU C712 Marketing Fundamentals EXAM 2023
Questions and Answers (Verified Answers)
1.Which actions represent the facilitating functions of marketing? ANS
Standard- izing and grading
- A sporting goods company is developing a marketing plan.
Which two statements represent the strategic level for this plan? ANS The
com- pany leadership wants to inspire people to get outdoors more
often.
The company leadership seeks to expand distribution to retail specialty
shops. - An outdoor clothing company is revising its marketing plan and wants
to emphasize sales promotion strategies.
Which goal of this marketing plan is considered strategic? ANS Enhance
dealer effectiveness - A home improvement store has a cooler that contains soft drinks and
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other beverages at its checkout lanes. The company believes this is a
way to increase profits, while providing a better shopping experience for
its customers.
Which type of utility is being provided here? ANS Place
- A large clothing manufacturer wants to begin offering athletic apparel
in a market that is already dominated by two well-known companies. The
new manufacturer will impact the other two companies’ market share.
Which of Porter’s five forces will the two well-known companiesexperience?-
ANS Threat of new entrants - A group of small, independent grocery store owners have come
together to negotiate better prices for meat products from suppliers.
Which of Porter’s five forces do the store owners represent to the
meat suppliers? ANS Bargaining power of buyers
7.What is an advantage of using first-mover strategy? ANS Companies
capture the greatest market share. - A new clothing company is trying to penetrate the department store
market by offering its clothing at a cost to customers that is lower than
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expected. The intent is to build a loyal customer base.
Which element of the marketing mix does this represent? ANS Price
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- Company A, a medical supply company, offers low prices and free
shipping on any sized order. However, the company has noticed that one
of its com- petitors, Company B, has a larger market share, despite higher
prices. Upon investigating further, Company A realizes that Company B has
a trained sales team that visits each client to close its sales.
What is the marketing mix element that company B emphasizes over
com- pany A? ANS Promotion - An automotive company uses the same car chassis in
manufacturing both regular and high luxury brands.
Which potential strength occurs with this platform manufacturing design?-
ANS Lower development costs - A large retail company competes against other low-cost, big-box
retailers. The company pays its employees significantly higher hourly
wages than other big-box retailers and manages to be highly profitable.
This company receives industry recognition for its wage policy.
How can the company capitalize on this strength using a SWOT analysis?
ANS –
Use the strength as a retention strategy - The owner of a sandwich shop is trying to increase business. There
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WGU C712 Objective Assessment 2023 Questions and Answers | 100% Correct Verified Answers
- A business sells appliances to individual customers. To increase
revenue, the owner is revising the business strategy to also sell directly to
retailers.
How will the purchase decisions of these retailers differ from the
purchase decisions of individual consumers?
–Purchase decisions of consumers require longer time frames.
–Purchase decisions of retailers require fewer decision makers.
–Purchase decisions of retailers require more complex decisions.
–Purchase decisions of consumers require detailed specifications.
ANSPur- chase decisions of retailers require more complex decisions. - business to business marketing
- A gas station owner has decided to add a fresh fruit stand to the convenience store. Because the owner does not want to rely too heavily on a
limited number of suppliers, the owner is considering obtaining the fruit
from several local farmers.
2 / 21
What type of influence is impacting the owner’s purchase decision?
–Intrapersonal
–Interpersonal
–Environmental
–Organizational ANSOrganizational
- business to business marketing
- Which interpersonal role do children have in a family’s consumer behavior?
–They reinforce autonomy.
–They create societal opinion leaders.
–They reinforce the gender normative roles.
–They can make the decisions more collaborative. ANSThey can make thedecisions more collaborative. - consumer behavior
- Which interpersonal factor will greatly influence a family’s decision to
buy a new car?
3 / 21
–Motive
–Attitude
–Self-concept
–Social status ANSSocial status
- consumer behavior
- Consumers’ ideal selves provide a personal set of objectives that drive
buying behavior.
What impact does appealing to the ideal self have on consumers’
purchasing behavior?
–It aligns with individual aspirations.
–It creates a sense of psychological closure.
–It satisfies a feeling of belonging.
–It provides consumers with the motivation to be regular buyers. ANSIt
aligns with individual aspirations. - consumer behavior
- Classify each example as either a low-involvement or a high-involvement
purchase decision.
4 / 21
Answer options may be used more than once or not at all. Select
your answers from the pull-down list.
milk
cereal
laptop
jewelry
home furnishings:
low low
hig
h
hig
h
hig
h
- consumer behavior
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WGU C712 Marketing Fundamentals Exam Study
Questions and Answers 2023 (Verified Answers)
- An online retail store is involved in shipping goods from their stores
to consumers who have bought products online. What marketing
functions is the store performing (
A. Distribution function
B. Exchange function
C. Facilitating function: Exchange function - Which of the following statements represent strategic planning level
for a company.
A. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business
partners and the communities in which we operate.
B. Company chooses to diversify into Oil and Natural gas exploration
C. Company plans to create new policies to hire people
D. Company creates an action plan to manage quarterly budgets: A. We
seek to produce financial rewards to investors as we provide
opportunities for growth and enrichment to our employees, our
business partners and the communities in which we operate
B. Company chooses to diversify into Oil and Natural gas exploration
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- What type of utility is being provided here? Wintergreen Tic-Tacs
are placed near the check out counter of a Grocery store. A. Form
B. Place
C. Possession
D.Time: B. Place - A local pizza restaurant sees large number of pizza places in its
vicinity. This results in low switching costs for the customer. Low
switching costs represents ——————- force in Porter’s five forces
model.
A.Threat of substitute products
B.Threat of new entrants
C. Bargaining power of suppliers
D. Bargaining power of buyers
E. Competitive rivalry: D. Bargaining power of buyers - Pam is planning to open a home cleaning business. She conducts a
situa- tional analysis and notes that there are many home-cleaning
businesses that are operating in her area. Which of the Porter’s five forces
do the competition represent to Pam
A.Threat of substitute products
B. Competitive rivalry
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C. Bargaining power of buyers
D. Bargaining power of suppliers: C. Bargaining power of buyers
- If the statement ” late entrants often are more successful than their
pio- neering competitors” is true, identify the reason/s why this statement
is true. CHECK ALL THAT APPLY *
A. First mover pays a steep price in creating the product
B. Second mover or late entrant can learn from the experience of the
pioneer
C. Late entrants enjoy lower costs of developing the product
D. Late entrants have deeper pockets (more money): Second mover or
late entrant can learn from the experience of the pioneer
Late entrants enjoy lower costs of developing the product - In recent years sales of desktop computers dropped. This is because
con- sumers purchased notebooks instead of desktops. Notebooks
competing with desktops is representing what type of competition? *
A. Monopolistic
B. Monopoly
C. Indirect
D. Pure: Indirect - Facebook has drawn lot of attention for misusing consumer data. Mark
Zuckerberg, CEO of Facebook testified in the senate recently. Regulators
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WGU C712 Marketing Fundamentals
1.Planning: Process of anticipating future events and conditions and of
determin- ing the best way to achieve organizational objectives.
2.Marketing Planning: Implementing planning activities devoted to
achieving marketing objectives.
3.Strategic Planning: Process of determining an organization’s
primary objec- tives and adopting courses of action that will achieve
these objectives.
4.Tactical Planning: Planning that guides the implementation of
activities speci- fied in the strategic plan.
5.Mission: Essential purpose that differentiates one company from
others.
6.Marketing Strategy: Overall, company wide program for selecting a
particular target market and then satisfying consumers in that market
through the marketing mix.
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7.Porter’s Five Forces: Model developed by strategy expert Michael
Porter that identifies five competitive forces that influence planning
strategies.
8.First Mover Strategy: Theory advocating that the company first to
offer a product in a marketplace will be the long-term market
winner.
9.Second Mover Strategy: Theory that advocates observing closely
the inno- vations of first movers and then improving on them to gain
advantage in the marketplace.
10.SWOT Analysis: Review that helps planners compare internal
organizational strengths and weaknesses with external opportunities
and threats.
11.Strategic Window: Limited periods when key requirements of a
market and a firm’s particular competencies best fit together.
12.Marketing Mix: Blending of the four strategy elements—product,
distribution, promotion, and pricing—to fit the needs and preferences
of a specific target market.
13.strategic business units (SBUs): Key business units within diversified
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firms.
14.Environmental scanning: Systematic study of the components of a
purchase to determine the most cost-effective approach.
15.Environmental Management: Assessment of supplier performance in
cate- gories such as price, back orders, timely delivery, and attention
to special requests.
16.Strategic Alliance: Partnership in which two or more companies
combine resources and capital to create competitive advantages in
a new market.
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17.competitive environment: Interactive process that occurs in the
marketplace among marketers of directly competitive products,
marketers of products that can be substituted for one another, and
marketers competing for the consumer’s purchasing power.
18.Monopoly: Market structure in which a single seller dominates trade
in a good or service for which buyers can find no close substitutes.
19.Antitrust: Laws designed to prevent restraints on trade such as
business monopolies.
20.oligopoly: Market structure in which relatively few sellers compete
and where high start-up costs form barriers to keep out new
competitors.
21.Competitive Strategy: Methods through which a firm deals with its
competi- tive environment.
22.Time Based Competitition: Strategy of developing and distributing
goods and services more quickly than competitors.
23.political-legal environment: Component of the marketing
environment con- sisting of laws and their interpretations that require
firms to operate under compet- itive conditions and to protect