Business Relationship Manager Professional (BRMP) Exam (Latest 2023/ 2024) Guide with Verified Answers- 100% Correct
Business Relationship Manager Professional
(BRMP) Exam (Latest 2023/ 2024) Guide
with Verified Answers- 100% Correct
Q: Linking Business Drivers with Technology
Answer:
Discovery technique
1) Driver – business “what”
2) Initiatives – Business “how”
3) Enablers – Provider “what”
4) Technology – Provider “how”
Q: Solution-based vs Value-based Discussions
Answer:
Solution-based: start with what we provide and connect that to a customer problem
Value-based: start with customer’s most pressing problems and needs (preferred)
Q: Customer Value Hierarchy
Answer:
- discovery technique that’s based on Kano Model
- x axis = customer value, y axis = effort/cost
1) wow/differentiators ( value/ effort)
2) want to have/satisfiers ( value/ effort
3) table stakes/got to have ( value/ effort) - Categorize as deficient, meets or exceeds
- Categorize relationship quality as weak, moderate, strong, very strong = “diagnosing
relationship quality”
Q: Relationship Value Mapping
Answer:
- Planning technique
- Assess key relationships based on relationship value
- X axis = Importance: approver, decision maker, evaluator, user
- Y axis = Quality: weak, moderate, strong, very strong (derived from customer value hierarchy)
- result is grid of what areas need improvement. These should flow into a relationship
improvement plan
Q: Relationship Improvement Planning
Answer: - Planning technique
- Derived from relationship Value map
- template with details around improvement plan
Q: Strategy on a Page – definition
Answer: - Planning technique
- Concrete description of the future relationship that is attractive and compelling for both parties
Q: Strategy on a Page – 5 components
Answer:
1) Shared Vision – common set of goals
2) Relationship Characteristics
3) Performance Measures
4) Key Initiatives
5) Operating Principles
Powered by https://learnexams.com/search/study?query=