– Unsought Products: Definition Marketing and Examples.
The Correct Answer and Explanation is :
Unsought Products: Definition, Marketing, and Examples
Unsought products are goods or services that consumers do not think about regularly or actively seek to purchase. These are items that often arise due to an immediate need or an unforeseen situation. They may not be part of consumers’ everyday buying behavior, and therefore require specific marketing strategies to generate interest and encourage purchase. Unlike convenience or shopping products that people typically plan to buy, unsought products can be viewed as things that customers are often unaware of until a problem arises.
Marketing Unsought Products
The marketing of unsought products is unique because it requires pushing the product to the consumer’s attention through aggressive or persuasive advertising. Marketing strategies may involve emphasizing the urgency or the necessity of the product. For example, companies often use direct sales teams, telemarketing, or targeted advertisements that highlight a specific problem the consumer might face and offer the product as a solution.
Since consumers typically don’t search for these products, marketers use various techniques such as emotional appeals, problem-solving approaches, or reassurance of the product’s necessity in case of an emergency. The marketing message often stresses the importance of being prepared for unforeseen situations.
Examples of Unsought Products
- Funeral Services: Most people don’t think about funeral services until the time comes, making this a prime example of an unsought product.
- Insurance: Life insurance, in particular, is not something most consumers actively seek out unless prompted by specific life events like marriage or the birth of a child.
- Emergency Medical Supplies: Products such as first-aid kits or defibrillators are typically only bought when the need arises.
- New Tires: Many consumers don’t think about replacing tires until they face an immediate need, such as a flat tire or unsafe conditions.
In summary, unsought products are items that do not form part of regular consumer needs, often requiring proactive marketing efforts and strategies to bring attention to their necessity when the consumer is faced with an urgent situation.