Comp XM exam. Here are the numbers First Round

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Comp XM exam. Here are the numbers First Round: Research and Development: Attic: New PFM:6.3 Size: 13.8 MTBF:20000 Axe: PFM:9.0 Size:11.1 MTBF 22000 Arc : PFM:11.7 Size: 6.5 MTBF 24000 Ant: PFM: 13.8 Size:8.5 MTBF 26000 Marketing: Attic Price: 26 Promo Budget:1200 Sales Budget:2000 Forecast: 0 Axe Price: 32 Promo Budget 1200 Sales Budget 1000 Forecast:0 Arc: Price: 40 Promo: 1200 Sales Budget:1000 Forecast 0 Ant Price :42 Promo:1200 Sales Budget:1000 Forecast 0 Production: Attic Schedule: 2150 Buy sell capactiy:0 new Automation 6.0 Axe Schedule: 1800 Buy sell cap: 0 new Automation 5.0 Art Schedule: 950 Buy sell:0 new Automation: 4.0 Ant Schedule: 750 Buy sell: 0 new Automation: 4.0 complement 100% A/P LAG: 30 HR Recruiting 0 Training 0 Finance: All numbers are at 0 TQM: All numbers are at 0

The Correct Answer and Explanation is :

Comp-XM Exam: First Round Analysis and Corrective Actions

Your first-round decisions indicate a lack of strategy in key areas such as marketing, production efficiency, HR, finance, and TQM. Below is a breakdown of the errors and suggested corrections.

Key Issues and Adjustments:

  1. Research & Development (R&D)
    • Your R&D positioning seems decent, but without marketing and sales, it will not be effective.
    • Ensure that repositioning of products aligns with customer demand trends.
  2. Marketing
    • Pricing: Your prices are relatively high, especially for the Arc ($40) and Ant ($42). This could limit market share.
    • Promo & Sales Budget: A promo budget of $1,200 and sales budget of $1,000 per product is insufficient for strong demand.
    • Forecasting: You have forecasted 0 units for all products, which means no demand has been projected. This will lead to low sales and high inventory issues.
    Correction: Increase promo and sales budgets to at least $2,000–$3,000 for high-demand products and adjust prices to align with market segment expectations.
  3. Production
    • Production Schedules: Your production volumes are low, which will lead to stockouts if demand increases.
    • Automation Investment: While automation is increasing, its impact will be seen in later rounds.
    • Capacity Buy/Sell: Not investing in capacity means you might not meet future demand.
    Correction: Increase production to meet demand forecasts, ensure you have enough capacity, and maintain a balance between automation and flexibility.
  4. Human Resources (HR)
    • No investment in training or recruitment. This will lead to low productivity and higher labor costs over time.
    Correction: Invest in recruitment and training to improve efficiency and lower per-unit labor costs.
  5. Finance
    • All numbers are at 0: This means no investments were made, no emergency loans were taken, and no dividends or stock issuances occurred.
    Correction: Secure financing if needed for production expansion, marketing, and R&D.
  6. TQM (Total Quality Management)
    • No investment in TQM. This means no improvements in efficiency or customer satisfaction.
    Correction: Allocate funds to TQM initiatives to improve product reliability and cost efficiency.

Conclusion

Your current strategy will result in poor sales, potential stockouts, and financial instability. Adjusting pricing, budgeting, production, HR, and finance will lead to better market performance and profitability.

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