- DocStock, a company that manufactures stethoscopes, has placed an ad in DocsMag, a magazine targeted at doctors. This is an example of:
A. business-to-business advertising.
B. trade advertising.
C. professional advertising.
D. primary-demand advertising.
E. direct action advertising.
- _ advertising is targeted to marketing channel members such as wholesalers, distributors, and retailers in order to encourage them to stock more of a particular brand.
A. National
B. Selective-demand
C. Professional
D. Trade
E. Retail
- Which of the following is an example of trade advertising?
A. Advertisement of a health drink i.e. ‘Complan’ that specifies the benefits of drinking it.
B. The Silk Federation of Asia advertising the importance of silk and the various purposes that it could be used for.
C. Advertisement of Coca-Cola placed in Progressive grocer, a magazine to promote Coca-Cola to food store managers.
D. SouthWest Airlines ads that appears in the newspapers all across the country.
E. Ad for a 3 day discount in a restaurant located in a remote area in San Diego which appears in the local newspaper.
- Which of the following statements is true about direct marketing?
A. Traditionally, it has not been considered an element of the promotional mix.
B. It is synonymous with direct mail.
C. Indirect-response advertising is considered as one of its major tools.
D. It is seldom, if ever, used by companies that have an external sales force.
E. It does not exist beyond direct mail and mail-order catalogs.
- Bradford Exchange is a company that sells collectible plates. If you order one plate from the company, you will receive multiple mails each month providing you with information of new issues and encouraging you to place your order for additional plates. Given this information, which promotional element does Bradford Exchange depend upon?
A. Advertising
B. Sale promotion
C. Direct marketing
D. Publicity
E. Pricing
- One of the major tools of direct marketing is __ advertising, where a product is promoted through an ad that encourages the consumer to purchase directly from the manufacturer.
A. direct-response
B. primary-demand
C. business-to-business
D. trade
E. selective-demand
- The ad for the Bose Wave radio/CD player in Newsweek magazine has a coupon that you can use to order the radio/CD player, a toll-free number you can call to place an order, and a website to place orders. This ad is an example of _ advertising.
A. direct-response
B. primary-demand
C. business-to-business
D. trade
E. secondary demand
- _ is a tool of direct marketing that is used to call customers directly and attempt to sell the products and services, or qualify them as sales leads.
A. Advertising
B. Buzz marketing
C. Telemarketing
D. Direct response marketing
E. Door-to-door selling
- Coldwater Creek is a retailer that uses its website to promote and sell new merchandise. Coldwater Creek views the Internet as a(n) _ medium.
A. interactive
B. indirect
C. primary-demand
D. print
E. traditional
- Starbucks has developed apps for the iPhone which allow customers to share drink recipes, find the nearest Starbucks, look up nutritional information, and manage their Starbucks gift cards. This is an example of ¬¬_ marketing.
A. trade
B. direct
C. direct action
D. professional
E. interactive
The Correct Answer and Explanation is :
Here are the correct answers for the questions, along with detailed explanations:
- C. professional advertising.
- Explanation: Professional advertising targets individuals in a specific profession. DocStock’s ad placed in a medical magazine targeting doctors is an example of advertising aimed at a professional audience. The goal is to influence the buying behavior of doctors who may be interested in purchasing stethoscopes for their medical practice.
- D. Trade.
- Explanation: Trade advertising is aimed at marketing channel members such as wholesalers, distributors, and retailers. The purpose is to encourage them to stock and sell a particular brand. In this case, the advertising would be encouraging the middlemen in the distribution chain to focus on a particular product.
- C. Advertisement of Coca-Cola placed in Progressive grocer, a magazine to promote Coca-Cola to food store managers.
- Explanation: Trade advertising includes ads aimed at individuals who influence product availability in retail stores, such as food store managers. In this case, the ad for Coca-Cola targets people who are in charge of the decision-making process for stocking beverages in grocery stores.
- C. Indirect-response advertising is considered as one of its major tools.
- Explanation: Direct marketing typically uses tools like direct mail and telemarketing. While direct marketing seeks to create a direct response from the consumer, indirect-response advertising involves tools where consumers might respond to a more subtle call to action, such as a longer-term campaign.
- C. Direct marketing.
- Explanation: Bradford Exchange relies on direct marketing to encourage repeat purchases from customers. By sending targeted mailings that provide information on additional products, they use a form of direct communication with the customer to generate sales.
- A. Direct-response.
- Explanation: Direct-response advertising is a tool of direct marketing where the advertisement contains an immediate call to action, such as ordering a product directly from the manufacturer. This form of advertising seeks a direct response, such as a purchase, from the consumer.
- A. Direct-response.
- Explanation: The ad for the Bose Wave radio/CD player that includes a coupon, a toll-free number, and a website for ordering directly from the company is an example of direct-response advertising. This type of ad encourages immediate consumer action, such as making a purchase.
- C. Telemarketing.
- Explanation: Telemarketing involves using telephone calls to reach potential customers and either sell products directly or qualify them as leads for sales. It’s an effective tool in direct marketing.
- A. Interactive.
- Explanation: The internet is often considered an interactive medium because it allows users to engage with content and products directly, which is different from traditional advertising in print or TV. Coldwater Creek’s use of their website to promote and sell merchandise is an example of interactive marketing.
- E. Interactive.
- Explanation: Starbucks’ use of apps for iPhone that allow customers to interact with the brand by sharing drink recipes, finding locations, and managing gift cards is an example of interactive marketing. This kind of marketing allows customers to engage with the brand directly and actively, rather than passively viewing advertisements.
Let me generate the image based on this content!
Here is the image representing various types of advertising tools like professional, trade, direct-response, and interactive marketing. It visually showcases how different marketing methods engage with various audiences and channels. Let me know if you need any further details!
