According to the text, communication via a blog has all of the following advantages except:
a) it’s a quick and efficient means of advertising a company’s products.
b) companies can discuss ideas among organizational members.
c) dissatisfied customers and disgruntled employees can write about anything they do not like.
d) companies can provide more believable public relations information.
e) employees can discuss the good things that are happening to them, which personalizes the faceless company to the readers.
The correct answer and explanation is :
The correct answer is: c) dissatisfied customers and disgruntled employees can write about anything they do not like.
Explanation:
Blogging has become an essential tool for companies looking to engage with customers, employees, and the public. Each of the other options (a, b, d, and e) represents a positive aspect of using blogs for communication, while option c highlights a potential disadvantage.
Option a) “It’s a quick and efficient means of advertising a company’s products.”
This is a correct advantage of blogging. Blogs allow companies to create content quickly and distribute it widely, providing a fast, cost-effective way to advertise products. By engaging with customers through blog posts, companies can boost product awareness and drive sales.
Option b) “Companies can discuss ideas among organizational members.”
This is also a benefit of blogging. Internal blogs or forums can help employees collaborate, share ideas, and communicate across different departments. This fosters better teamwork and can lead to the generation of innovative solutions to challenges.
Option d) “Companies can provide more believable public relations information.”
This is another advantage of using blogs. By publishing content directly to the public, companies can shape their public relations narrative in a more authentic way. It allows for transparency and gives the organization an opportunity to tell its own story, building trust with the audience.
Option e) “Employees can discuss the good things that are happening to them, which personalizes the faceless company to the readers.”
This is a positive aspect as well. Employee blog posts or stories help humanize the company, showing the people behind the brand. It allows customers and the public to connect with employees, creating a more relatable and engaging company image.
Option c) “Dissatisfied customers and disgruntled employees can write about anything they do not like.”
This is the exception because it points out a potential negative side of blogging. While blogs are a tool for engagement, they can also become a platform for negativity. If customers or employees are upset with the company, they may use the blog to air grievances, which can damage the company’s reputation. While this can be addressed through moderation or controlled company responses, it’s not an inherent advantage of blogging.
In summary, option c is the correct answer because it highlights a potential risk of using blogs, while the other options focus on the positive benefits.