Which of the following is a structured method of online research where marketers require direct responses from customers?
A) online behavioral targeting
B) social media tracking
C) online listening
D) online surveys
E) blog analysis
The correct answer and explanation is :
The correct answer is:
D) Online surveys
Explanation:
Online surveys are a structured method of online research where marketers require direct responses from customers. These surveys consist of pre-designed questionnaires that collect specific information from respondents regarding their preferences, opinions, or experiences. They are widely used in market research to gather quantitative and qualitative data in a systematic manner.
Why Online Surveys Are the Correct Choice
- Direct Customer Responses
- Online surveys explicitly ask customers to share their thoughts, opinions, or feedback on products, services, or experiences. This direct engagement helps businesses make informed decisions.
- Structured Format
- Surveys are designed with a clear structure, including multiple-choice questions, rating scales, and open-ended questions. This structured format ensures that data collection is standardized and easy to analyze.
- Data Collection Efficiency
- Online surveys allow marketers to gather a large volume of responses quickly and cost-effectively. They can be distributed via email, websites, or social media, reaching a broad audience in a short time.
- Customization & Targeting
- Businesses can design surveys to target specific customer segments, ensuring that the collected data is relevant to their marketing strategy.
Why Other Options Are Incorrect
- A) Online Behavioral Targeting – This tracks users’ online activities to deliver personalized ads, but it does not involve direct responses.
- B) Social Media Tracking – It involves monitoring social media activity but lacks structured questioning.
- C) Online Listening – Focuses on passive monitoring of online conversations rather than direct questioning.
- E) Blog Analysis – Analyzes blog content and sentiment but does not involve structured surveys.
Thus, online surveys are the best option for a structured method requiring direct customer responses.