. Which of the following is a goal of brainstorming?
To get a group to arrive at a solution within set parameters
To get a group to promote a product without varying it
To discuss ideas while avoiding criticism of them
To have a group criticize an idea until it is acceptable to all
The Correct Answer and Explanation is:
Correct Answer:
To discuss ideas while avoiding criticism of them
Brainstorming is a creative thinking technique used to generate a wide range of ideas or solutions to a problem. The primary goal is to encourage open and free thinking by creating a safe environment where participants feel comfortable sharing ideas, no matter how unconventional or unpolished. The correct answer — “To discuss ideas while avoiding criticism of them” — captures the essence of this process.
One of the fundamental rules of brainstorming, first formalized by advertising executive Alex Osborn in the 1940s, is to suspend judgment or criticism during the idea-generation phase. This rule exists because early criticism can stifle creativity and discourage participation. When individuals fear that their suggestions will be immediately dismissed or ridiculed, they are less likely to share bold or original thoughts. This limits the group’s potential to come up with truly innovative solutions.
Instead, brainstorming sessions are designed to maximize the quantity of ideas, with the understanding that quality will emerge from the pool later, during the evaluation phase. Participants are encouraged to build on each other’s ideas, think outside the box, and explore even seemingly unrealistic concepts. This process often leads to creative breakthroughs that would not occur in a more restrictive environment.
The other answer choices are not consistent with the core principles of brainstorming:
- Arriving at a solution within set parameters limits creativity.
- Promoting a product without varying it relates to marketing, not idea generation.
- Criticizing an idea until it’s acceptable to all belongs to decision-making or consensus-building, which comes after brainstorming.
Therefore, the true goal of brainstorming is to foster an open forum where ideas can be freely discussed without fear of immediate judgment or rejection. This creates a foundation for innovation and collaborative problem-solving.
