Identify the promotion activities included in the promotion mix that Mr. Emeka developed for HATV Electronics.
Task:
List and describe the various promotion activities used by Mr. Emeka.
Discuss how each activity contributes to the overall promotional strategy of HATV Electronics.
The Correct Answer and Explanation is:
Promotion Activities in the Promotion Mix by Mr. Emeka for HATV Electronics
- Advertising
- Sales Promotion
- Personal Selling
- Public Relations (PR)
- Direct Marketing
- Online/Digital Marketing
Explanation
Mr. Emeka, in developing the promotional strategy for HATV Electronics, utilized a comprehensive promotion mix comprising several integrated activities to effectively reach and influence potential customers.
Advertising was a key tool used to build brand awareness. By placing adverts in newspapers, on radio, television, and social media platforms, Mr. Emeka was able to communicate product features, benefits, and promotions to a wide audience. This mass communication approach helped create visibility and interest in HATV products.
Sales Promotion involved the use of time-limited discounts, “buy one get one free” offers, and free installation services. These incentives encouraged immediate purchases and helped clear inventory faster. It was particularly effective in boosting short-term sales and attracting price-sensitive customers.
Personal Selling played a vital role at the point of sale. Trained sales representatives at retail outlets engaged directly with customers, demonstrating product features and answering questions. This helped to build trust and persuade undecided buyers, especially for high-value electronics.
Public Relations (PR) involved hosting product launch events, press releases, and sponsoring community programs. These activities helped create a favorable image of HATV Electronics in the public eye, reinforcing the company’s reputation for innovation and reliability.
Direct Marketing included the use of email newsletters and SMS campaigns to reach existing customers with special offers and updates. This personalized approach maintained customer engagement and encouraged repeat purchases.
Online/Digital Marketing leveraged social media, company websites, and online ads to target tech-savvy consumers. Mr. Emeka used platforms like Facebook and Instagram to engage younger demographics, share content, and handle customer queries, building brand loyalty in a cost-effective way.
Collectively, these activities created a balanced and effective promotional strategy that enhanced brand awareness, increased sales, and built long-term customer relationships for HATV Electronic
s.