The associative network memory model views long-term memory as __.
A) a subliminal perception
B) the interplay of drives
C) a strong internal stimulus impelling action
D) a temporary and limited repository of information
E) a set of nodes and links
The Correct Answer and Explanation is:
Correct Answer: E) a set of nodes and links
The associative network memory model views long-term memory as a set of nodes and links that represent and connect ideas, concepts, and experiences. This model, grounded in cognitive psychology, is used to explain how information is stored and retrieved in human memory. In this framework, nodes represent stored information such as concepts (e.g., “apple,” “fruit,” “sweet”), and links represent the associations between these concepts.
When a person is exposed to a stimulus, such as hearing the word “apple,” the corresponding node is activated. This activation can then spread to other connected nodes (e.g., “fruit,” “red,” “healthy”) through a process called spreading activation. This helps explain why related ideas come to mind quickly and how cues in advertising or branding can influence consumer memory and decision-making.
This model is particularly important in the field of consumer behavior and marketing. Marketers use the associative network theory to build strong brand associations in consumers’ minds. For example, if a brand like Nike is frequently associated with “performance,” “athletics,” and “innovation,” these concepts become linked in the consumer’s memory. Later, when the consumer thinks about one of these ideas, they may be more likely to recall or consider the Nike brand.
The associative network model contrasts with other memory models such as short-term memory (a temporary and limited repository of information) or behaviorist theories that focus more on observable stimuli and responses rather than internal representations.
In summary, the associative network memory model explains long-term memory as a structured system of interconnected concepts. This structure facilitates the retrieval of information and plays a crucial role in learning, memory recall, and consumer decision-making.
