Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score
The Correct Answer and Explanation is:
Correct Answer:
Her campaign’s optimization score will increase.
Textbook-Style Explanation
Karen is managing a Google Search Ads campaign and has noticed that its performance has declined, leading her to check the campaign’s optimization score. The optimization score in Google Ads is a metric ranging from 0% to 100% that estimates how well a campaign is set to perform. This score is calculated based on various factors such as bidding strategies, keywords, ad extensions, and budget allocation. A higher optimization score indicates that the campaign is more likely to achieve better results based on Google’s best practices.
When Karen sees that her optimization score is much lower than it was a month ago, it reflects that there are areas in the campaign that could be improved for better performance. Google Ads provides a list of automated and data-driven recommendations under the “Recommendations” tab. These suggestions may include adding new keywords, using automated bidding, improving ad quality, pausing low-performing keywords, or enhancing ad extensions.
By accepting a recommendation from the list, Karen is making a change that aligns with Google’s best practices for campaign improvement. As a direct result, her campaign’s optimization score will increase. The amount by which it increases depends on the specific recommendation and its impact level. Google Ads shows how much each recommendation can potentially improve the optimization score, typically expressed as a percentage gain.
For example, if the recommendation promises a +5% improvement in score and Karen applies it, her score will increase by that amount. This process not only boosts the score but may also contribute to improved ad relevance, click-through rates (CTR), and overall return on ad spend (ROAS).
Therefore, accepting optimization recommendations is a practical way to help reverse declining performance and ensure the campaign is running efficiently and effectively.
