The Massage Therapy Center maintains a database of over 700 clients and sends each one a special discount offer in the month of their birthday
The Massage Therapy Center maintains a database of over 700 clients and sends each one a special discount offer in the month of their birthday.Managers hope that as existing customers use the discount, they will see an overall growth in sales. According to Igor Ansoff’s Product-Market Matrix, this is an example of the strategy.a. diversificationb. […]