Exams & Certification

During the commercialization phase of the new-product development process, a new product is launched in stages, starting in one geographic area and gradually expanding into adjacent areas. This gradual introduction of the product is known as: a. market development. b. concept testing. c. rollout. d. market extension. e. jamming. The correct answer and explanation is […]

When Natalie and Chris analyze the results from a recently completed test market to determine if any changes in the marketing mix of the product are needed, they are in the phase of the new-product development process. a. idea generation b. commercialization c. concept testing d. business analysis e. screening The correct answer and explanation

 Stacey and Evan are preparing budgets for a new product as well as finalizing plans for the full-scale manufacturing and marketing of the new Genie-Vac. They are in the phase of the new-product development process. a. test marketing b. business analysis c. concept testing d. product development e. commercialization The correct answer and explanation is

One disadvantage of test marketing a new product is that: a. the product is distributed on a regional basis. b. competitors may copy the product and rush to introduce a similar product. c. the results give little indication of the product’s future success. d. price, advertising, and packaging cannot be varied from market to market.

The management team at Tablerock Foods believes that it has come up with a delicious low-calorie dessert, but it is uncertain about the type of promotional and pricing campaigns to be used that can ensure better receptivity by consumers. In this instance, the management team should probably proceed to the stage of the new-product development

PepsiCo has developed a new flavor of soft drink that it wants to test to determine reactions of probable buyers. Which of the following test-market characteristics would be least useful to PepsiCo when testing the new soft drink? a. There are research and audit services available in the test area. b. Retailers in the test

Which of the following statements is true of the test marketing stage of the new-product development process? a. Test marketing is simply an extension of the screening and development stages. b. All the products that undergo test marketing must be launched. c. Test marketing allows marketers to expose a product in a natural marketing environment

The ability of a product to provide the same level of quality over time is called: a. consistency. b. longevity. c. variability. d. functionality. e. accuracy. The correct answer and explanation is : The correct answer is a. consistency. Explanation: Consistency refers to the ability of a product to deliver the same level of quality

Frito Lay introduces a new variety of Doritos initially in Ft. Worth, Texas; Columbia, South Carolina; Peoria, Illinois; and Spokane, Washington. After its initial success, Frito Lay markets the Doritos in the whole of the selected states, then in the adjacent states, and finally in the entire country. Frito-Lay is using a rollout approach for

Which of the following is a disadvantage of gradually introducing a new product to a market? a. It increases the risk of introducing a new product. b. It makes a firm more susceptible to losses. c. It prohibits fine-tuning of the marketing mix often leading to customer dissatisfaction. d. It allows competitors to monitor the