When one retailer put a picture of an aloe vera leaf and the wording “aloe vera” on the surface of the mattress
When one retailer put a picture of an aloe vera leaf and the wording “aloe vera” on the surface of the mattress, consumers assumed that aloe vera was a component of the mattress cover and the retailer had great difficulty dispelling this misconception. This is an example of __. A) the halo effect B) a […]