{"id":113181,"date":"2023-08-15T23:28:18","date_gmt":"2023-08-15T23:28:18","guid":{"rendered":"https:\/\/learnexams.com\/blog\/?p=113181"},"modified":"2023-08-15T23:28:20","modified_gmt":"2023-08-15T23:28:20","slug":"wgu-d077-concepts-in-marketing-sales-and-customer-contact-oa-latest-exam-2023-2024-real-exam-300-questions-and-correct-answersagrade","status":"publish","type":"post","link":"https:\/\/www.learnexams.com\/blog\/2023\/08\/15\/wgu-d077-concepts-in-marketing-sales-and-customer-contact-oa-latest-exam-2023-2024-real-exam-300-questions-and-correct-answersagrade\/","title":{"rendered":"WGU D077 CONCEPTS IN MARKETING ,SALES AND CUSTOMER CONTACT OA LATEST EXAM 2023-2024 REAL EXAM 300+ QUESTIONS AND CORRECT ANSWERSAGRADE"},"content":{"rendered":"\n<p>WGU D077 CONCEPTS IN MARKETING ,SALES AND<br>CUSTOMER CONTACT OA LATEST EXAM 2023-2024 REAL<br>EXAM 300+ QUESTIONS AND CORRECT ANSWERS\\AGRADE<br>Positive, negative, or ambivalent evaluation of people, objects, event, activities,<br>ideas, or anything else in the environment &#8211; ANSWER- attitudes<br>Characteristics that define a product and will influence the customer&#8217;s purchase<br>decision &#8211; ANSWER- attributes<br>Style of handling conflict with little empathy or self-interest &#8211; ANSWERAvoidance<br>Planning tool which uses a quadrant to map the strategic position of a business<br>brand based on the brand&#8217;s market share and the market&#8217;s growth potential &#8211;<br>ANSWER- BCG Matrix<br>Voluntary and intentional refusal to buy products from a certain person, company,<br>or country for ethical or political reasons &#8211; ANSWER- boycott<br>One of the drivers of customer equity, based on how the customer assesses the<br>value of the brand &#8211; ANSWER- brand equity<br>The unique identity and associations of a company, often captured in a design,<br>sign, symbol, or words that identify a product and differentiate it from competitors<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ANSWER- brand<br>Expansions and contractions in the level of economic activities (business<br>fluctuations) around a long-term growth trend &#8211; ANSWER- business cycle<br>Sales to another company that consumes the product or services as part of<br>operating the business or uses the product in the assembly of the final product it<br>sells to consumers &#8211; ANSWER- business to business (B2B)<br>Sales directly to the individuals who consume a finished product for personal use &#8211;<br>ANSWER- business-to-consumer (B2C)<\/li>\n<\/ul>\n\n\n\n<p>Group of decision makers for a purchase by an organization &#8211; ANSWER- buying<br>center<br>When a company sells products directly to consumers, in competition with the<br>company&#8217;s own channel partners &#8211; ANSWER- Channel conflict<br>Style of handling conflict with high concern for both empathy and self-interest &#8211;<br>ANSWER- Collaboration<br>The study of individuals, groups, or organizations and all the activities associated<br>with the purchase, use, and disposal of goods and services &#8211; ANSWER- consumer<br>behavior<br>Statistical measure of consumers&#8217; level of optimism about current and future<br>economic conditions &#8211; ANSWER- consumer confidence<br>The user of a purchased product or service &#8211; ANSWER- consumer<br>Promotion through the creation and sharing of messages and materials designed to<br>stimulate interest in a product &#8211; ANSWER- Content marketing<br>Cooperation between levels of a distribution channel as described by a formal<br>agreement &#8211; ANSWER- contractual vertical marketing system<br>Way of conducting business with commitment to the values, norms, and<br>expectations of society for social responsibility &#8211; ANSWER- Corporate Social<br>Responsibility (CSR)<br>Ownership by a single company of all levels of production and distribution &#8211;<br>ANSWER- corporate vertical marketing system<br>The combined customer lifetime values of all the company&#8217;s customers &#8211;<br>ANSWER- customer equity<br>The steps in the customer relationship with a company, from initial contact to<br>loyalty &#8211; ANSWER- customer life cycle<\/p>\n\n\n\n<p>Processes implemented by a company to handle its contact with customers with the<br>goal of creating a unified customer experience to maximize retention &#8211; ANSWERCustomer relationship management (CRM)<br>A measure of how products or services delivered by a company meet or exceed<br>customer expectations &#8211; ANSWER- customer satisfaction<br>The purchaser of a product or service &#8211; ANSWER- customer<br>Companies (also known as customer insights service providers) that collect and<br>analyze massive data sets on consumers which can be used as secondary data for<br>marketing research &#8211; ANSWER- Database marketing organizations<br>Hiding the truth, especially to get an advantage &#8211; ANSWER- deception<br>Individual(s) at an organization making the final purchase decision, often the<br>person who owns the budget &#8211; ANSWER- Deciders<br>Targeting strategy where a company provides separate offerings to each different<br>market segment that it targets &#8211; ANSWER- differentiated marketing<br>All of a company&#8217;s marketing efforts that use an electronic device or the Internet &#8211;<br>ANSWER- digital marketing<br>Sale of products from the producer to the end user without an intermediary &#8211;<br>ANSWER- Direct distribution<br>Process of acquiring raw materials and moving materials and finished products<br>from the producer to customers &#8211; ANSWER- Distribution<br>Buying and selling of goods and services over the Internet using websites and\/or<br>mobile applications &#8211; ANSWER- E-commerce<br>Human requirement to feel respected and valued by others as well as yourself &#8211;<br>ANSWER- esteem needs<br>Type of consumer activism where ethical products are favored and unethical<br>products or companies are avoided &#8211; ANSWER- Ethical consumerism<\/p>\n\n\n\n<p>Changes in behavior in response to direct experience; learning as a reflection on<br>doing &#8211; ANSWER- experiential learning<br>People with this social style want to know &#8220;who&#8221; &#8211; ANSWER- expressive<br>Differences in outlook, opinions, values, and cultural norms between people of<br>different generations &#8211; ANSWER- generation gaps<br>Dividing the market into sub-groups based on region or geographic characteristics<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ANSWER- Geographic segmentation<br>Physical product offering manufactured by a business &#8211; ANSWER- good<br>Sales approach using psychological pressure and insistent language to push a<br>customer to a quick purchase decision &#8211; ANSWER- hard selling<br>Complex purchase decisions that are important to the consumer and involve some<br>risk &#8211; ANSWER- high-involvement decisions<br>Process of implementing the marketing strategy through specific actions or tactics &#8211;<br>ANSWER- Implementation<br>Targeted micromarketing focused on the needs of individuals, sometimes call mass<br>customization or one-to-one marketing &#8211; ANSWER- individual marketing<br>General increase in prices of goods and services over time and decrease in the<br>purchasing power of money &#8211; ANSWER- inflation<br>Information from within a company, such as sales and marketing records, that can<br>be used for secondary data in marketing research &#8211; ANSWER- internal data<br>The initial phase in the negotiation process, where information is gathered &#8211;<br>ANSWER- Investigation<br>Changes in behavior that result from previous experiences &#8211; ANSWER- learning<br>Human requirement for interpersonal relationships (family, friendships, intimacy)<br>and feelings of belongingness &#8211; ANSWER- Love and belonging needs<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>WGU D077 CONCEPTS IN MARKETING ,SALES ANDCUSTOMER CONTACT OA LATEST EXAM 2023-2024 REALEXAM 300+ QUESTIONS AND CORRECT ANSWERS\\AGRADEPositive, negative, or ambivalent evaluation of people, objects, event, activities,ideas, or anything else in the environment &#8211; ANSWER- attitudesCharacteristics that define a product and will influence the customer&#8217;s purchasedecision &#8211; ANSWER- attributesStyle of handling conflict with little empathy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-113181","post","type-post","status-publish","format-standard","hentry","category-exams-certification"],"_links":{"self":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/113181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/comments?post=113181"}],"version-history":[{"count":0,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/113181\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/media?parent=113181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/categories?post=113181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/tags?post=113181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}