{"id":113751,"date":"2023-08-16T14:32:32","date_gmt":"2023-08-16T14:32:32","guid":{"rendered":"https:\/\/learnexams.com\/blog\/?p=113751"},"modified":"2023-08-16T14:32:35","modified_gmt":"2023-08-16T14:32:35","slug":"wgu-c712-marketing-fundamentals-exam-2023-study-bundle-pack-solution-verified-answers","status":"publish","type":"post","link":"https:\/\/www.learnexams.com\/blog\/2023\/08\/16\/wgu-c712-marketing-fundamentals-exam-2023-study-bundle-pack-solution-verified-answers\/","title":{"rendered":"WGU C712 Marketing Fundamentals EXAM 2023 STUDY BUNDLE PACK SOLUTION (Verified Answers)"},"content":{"rendered":"\n

1 \/ 21
WGU C712 Pre-assessment 2023 Questions and Answers
(Verified Answers)<\/p>\n\n\n\n

    \n
  1. A business sells appliances to individual customers. To increase
    revenue, the owner is revising the business strategy to also sell directly to
    retailers.
    How will the purchase decisions of these retailers differ from the
    purchase decisions of individual consumers?
    –Purchase decisions of consumers require longer time frames.
    –Purchase decisions of retailers require fewer decision makers.
    –Purchase decisions of retailers require more complex decisions.
    –Purchase decisions of consumers require detailed specifications.
    ANSPur- chase decisions of retailers require more complex decisions.<\/li>\n\n\n\n
  2. business to business marketing<\/li>\n\n\n\n
  3. A gas station owner has decided to add a fresh fruit stand to the convenience store. Because the owner does not want to rely too heavily on a
    limited number of suppliers, the owner is considering obtaining the fruit
    from several local farmers.<\/li>\n<\/ol>\n\n\n\n

    2 \/ 21
    What type of influence is impacting the owner’s purchase decision?
    –Intrapersonal
    –Interpersonal
    –Environmental
    –Organizational ANSOrganizational<\/p>\n\n\n\n

      \n
    1. business to business marketing<\/li>\n\n\n\n
    2. Which interpersonal role do children have in a family’s consumer behavior?
      –They reinforce autonomy.
      –They create societal opinion leaders.
      –They reinforce the gender normative roles.
      –They can make the decisions more collaborative. ANSThey can make thedecisions more collaborative.<\/li>\n\n\n\n
    3. consumer behavior<\/li>\n\n\n\n
    4. Which interpersonal factor will greatly influence a family’s decision to
      buy a new car?<\/li>\n<\/ol>\n\n\n\n

      3 \/ 21
      –Motive
      –Attitude
      –Self-concept
      –Social status ANSSocial status<\/p>\n\n\n\n

        \n
      1. consumer behavior<\/li>\n\n\n\n
      2. Consumers’ ideal selves provide a personal set of objectives that drive
        buying behavior.
        What impact does appealing to the ideal self have on consumers’
        purchasing behavior?
        –It aligns with individual aspirations.
        –It creates a sense of psychological closure.
        –It satisfies a feeling of belonging.
        –It provides consumers with the motivation to be regular buyers. ANSIt
        aligns with individual aspirations.<\/li>\n\n\n\n
      3. consumer behavior<\/li>\n\n\n\n
      4. Classify each example as either a low-involvement or a high-involvement
        purchase decision.
        Answer options may be used more than once or not at all. Select
        your answers from the pull-down list.<\/li>\n<\/ol>\n\n\n\n

        4 \/ 21
        milk
        cereal
        laptop
        jewelry
        home furnishings:
        low low
        hig
        h
        hig
        h
        hig
        h<\/p>\n\n\n\n

          \n
        1. consumer behavior
          <\/li>\n<\/ol>\n\n\n\n

          1 \/ 8
          WGU C712 Marketing Fundamentals EXAM 2023
          Questions and Answers (Verified Answers)
          1.Which actions represent the facilitating functions of marketing? ANS
          Standard- izing and grading<\/p>\n\n\n\n

            \n
          1. An outdoor clothing company is revising its marketing plan and wants
            to emphasize sales promotion strategies.
            Which goal of this marketing plan is considered strategic? ANS Enhance
            dealer effectiveness
            3.What is an advantage of using first-mover strategy? ANS Companies
            capture the greatest market share.<\/li>\n\n\n\n
          2. The owner of a sandwich shop is trying to increase business. There
            is a grocery store with a deli nearby. The sandwich shop owner decides
            to advertise by using flyers at area schools and businesses.
            Which type of competition does this illustrate? ANS Indirect<\/li>\n<\/ol>\n\n\n\n

            2 \/ 8<\/p>\n\n\n\n

              \n
            1. A new morning drive radio show is looking for a way to get attention in
              its market with a series of outrageous stunts.
              Which two social media platforms should the radio station use to
              generate viral content?
              Choose 2 answers ANS A video sharing website to spread the
              station’s content to users outside of its local listening area | An
              online social networking website to enable users to send and read
              messages about the radio station’s stunts<\/li>\n\n\n\n
            2. A florist seeks to increase revenue from weddings. The owner has
              decided that paying an Internet search engine to optimize its placement in
              search results will bring more traffic to the florist’s website.
              Which content aspect of social media marketing will help this strategy?
              ANS Tar- geted keywords<\/li>\n\n\n\n
            3. A medical device manufacturer is creating strategies to sell its
              complex product. The product needs to be demonstrated and exhibited for
              maximum effectiveness.
              Which aspect of social media will support this company’s strategy? ANS
              Imple- mentation of QR codes<\/li>\n<\/ol>\n\n\n\n

              3 \/ 8<\/p>\n\n\n\n

                \n
              1. Which two important aspects does a social media marketing plan
                docu- ment in writing?
                <\/li>\n<\/ol>\n\n\n\n

                1 \/ 26
                WGU C712 Marketing Fundamentals EXAM 2023
                Questions and Answers (Verified Answers)
                1.Which actions represent the facilitating functions of marketing? ANS
                Standard- izing and grading<\/p>\n\n\n\n

                  \n
                1. A sporting goods company is developing a marketing plan.
                  Which two statements represent the strategic level for this plan? ANS The
                  com- pany leadership wants to inspire people to get outdoors more
                  often.
                  The company leadership seeks to expand distribution to retail specialty
                  shops.<\/li>\n\n\n\n
                2. An outdoor clothing company is revising its marketing plan and wants
                  to emphasize sales promotion strategies.
                  Which goal of this marketing plan is considered strategic? ANS Enhance
                  dealer effectiveness<\/li>\n\n\n\n
                3. A home improvement store has a cooler that contains soft drinks and<\/li>\n<\/ol>\n\n\n\n

                  2 \/ 26
                  other beverages at its checkout lanes. The company believes this is a
                  way to increase profits, while providing a better shopping experience for
                  its customers.
                  Which type of utility is being provided here? ANS Place<\/p>\n\n\n\n

                    \n
                  1. A large clothing manufacturer wants to begin offering athletic apparel
                    in a market that is already dominated by two well-known companies. The
                    new manufacturer will impact the other two companies’ market share.
                    Which of Porter’s five forces will the two well-known companiesexperience?-
                    ANS Threat of new entrants<\/li>\n\n\n\n
                  2. A group of small, independent grocery store owners have come
                    together to negotiate better prices for meat products from suppliers.
                    Which of Porter’s five forces do the store owners represent to the
                    meat suppliers? ANS Bargaining power of buyers
                    7.What is an advantage of using first-mover strategy? ANS Companies
                    capture the greatest market share.<\/li>\n\n\n\n
                  3. A new clothing company is trying to penetrate the department store
                    market by offering its clothing at a cost to customers that is lower than<\/li>\n<\/ol>\n\n\n\n

                    3 \/ 26
                    expected. The intent is to build a loyal customer base.
                    Which element of the marketing mix does this represent? ANS Price<\/p>\n\n\n\n

                    4 \/ 26<\/p>\n\n\n\n

                      \n
                    1. Company A, a medical supply company, offers low prices and free
                      shipping on any sized order. However, the company has noticed that one
                      of its com- petitors, Company B, has a larger market share, despite higher
                      prices. Upon investigating further, Company A realizes that Company B has
                      a trained sales team that visits each client to close its sales.
                      What is the marketing mix element that company B emphasizes over
                      com- pany A? ANS Promotion<\/li>\n\n\n\n
                    2. An automotive company uses the same car chassis in
                      manufacturing both regular and high luxury brands.
                      Which potential strength occurs with this platform manufacturing design?-
                      ANS Lower development costs<\/li>\n\n\n\n
                    3. A large retail company competes against other low-cost, big-box
                      retailers. The company pays its employees significantly higher hourly
                      wages than other big-box retailers and manages to be highly profitable.
                      This company receives industry recognition for its wage policy.
                      How can the company capitalize on this strength using a SWOT analysis?
                      ANS –
                      Use the strength as a retention strategy<\/li>\n\n\n\n
                    4. The owner of a sandwich shop is trying to increase business. There
                      <\/li>\n<\/ol>\n\n\n\n

                      1 \/ 21
                      WGU C712 Objective Assessment 2023 Questions and Answers | 100% Correct Verified Answers<\/p>\n\n\n\n

                        \n
                      1. A business sells appliances to individual customers. To increase
                        revenue, the owner is revising the business strategy to also sell directly to
                        retailers.
                        How will the purchase decisions of these retailers differ from the
                        purchase decisions of individual consumers?
                        –Purchase decisions of consumers require longer time frames.
                        –Purchase decisions of retailers require fewer decision makers.
                        –Purchase decisions of retailers require more complex decisions.
                        –Purchase decisions of consumers require detailed specifications.
                        ANSPur- chase decisions of retailers require more complex decisions.<\/li>\n\n\n\n
                      2. business to business marketing<\/li>\n\n\n\n
                      3. A gas station owner has decided to add a fresh fruit stand to the convenience store. Because the owner does not want to rely too heavily on a
                        limited number of suppliers, the owner is considering obtaining the fruit
                        from several local farmers.<\/li>\n<\/ol>\n\n\n\n

                        2 \/ 21
                        What type of influence is impacting the owner’s purchase decision?
                        –Intrapersonal
                        –Interpersonal
                        –Environmental
                        –Organizational ANSOrganizational<\/p>\n\n\n\n

                          \n
                        1. business to business marketing<\/li>\n\n\n\n
                        2. Which interpersonal role do children have in a family’s consumer behavior?
                          –They reinforce autonomy.
                          –They create societal opinion leaders.
                          –They reinforce the gender normative roles.
                          –They can make the decisions more collaborative. ANSThey can make thedecisions more collaborative.<\/li>\n\n\n\n
                        3. consumer behavior<\/li>\n\n\n\n
                        4. Which interpersonal factor will greatly influence a family’s decision to
                          buy a new car?<\/li>\n<\/ol>\n\n\n\n

                          3 \/ 21
                          –Motive
                          –Attitude
                          –Self-concept
                          –Social status ANSSocial status<\/p>\n\n\n\n

                            \n
                          1. consumer behavior<\/li>\n\n\n\n
                          2. Consumers’ ideal selves provide a personal set of objectives that drive
                            buying behavior.
                            What impact does appealing to the ideal self have on consumers’
                            purchasing behavior?
                            –It aligns with individual aspirations.
                            –It creates a sense of psychological closure.
                            –It satisfies a feeling of belonging.
                            –It provides consumers with the motivation to be regular buyers. ANSIt
                            aligns with individual aspirations.<\/li>\n\n\n\n
                          3. consumer behavior<\/li>\n\n\n\n
                          4. Classify each example as either a low-involvement or a high-involvement
                            purchase decision.<\/li>\n<\/ol>\n\n\n\n

                            4 \/ 21
                            Answer options may be used more than once or not at all. Select
                            your answers from the pull-down list.
                            milk
                            cereal
                            laptop
                            jewelry
                            home furnishings:
                            low low
                            hig
                            h
                            hig
                            h
                            hig
                            h<\/p>\n\n\n\n

                              \n
                            1. consumer behavior
                              <\/li>\n<\/ol>\n\n\n\n

                              1 \/ 14
                              WGU C712 Marketing Fundamentals Exam Study
                              Questions and Answers 2023 (Verified Answers)<\/p>\n\n\n\n

                                \n
                              1. An online retail store is involved in shipping goods from their stores
                                to consumers who have bought products online. What marketing
                                functions is the store performing (
                                A. Distribution function
                                B. Exchange function
                                C. Facilitating function: Exchange function<\/li>\n\n\n\n
                              2. Which of the following statements represent strategic planning level
                                for a company.
                                A. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business
                                partners and the communities in which we operate.
                                B. Company chooses to diversify into Oil and Natural gas exploration
                                C. Company plans to create new policies to hire people
                                D. Company creates an action plan to manage quarterly budgets: A. We
                                seek to produce financial rewards to investors as we provide
                                opportunities for growth and enrichment to our employees, our
                                business partners and the communities in which we operate
                                B. Company chooses to diversify into Oil and Natural gas exploration<\/li>\n<\/ol>\n\n\n\n

                                2 \/ 14<\/p>\n\n\n\n

                                  \n
                                1. What type of utility is being provided here? Wintergreen Tic-Tacs
                                  are placed near the check out counter of a Grocery store. A. Form
                                  B. Place
                                  C. Possession
                                  D.Time: B. Place<\/li>\n\n\n\n
                                2. A local pizza restaurant sees large number of pizza places in its
                                  vicinity. This results in low switching costs for the customer. Low
                                  switching costs represents ——————- force in Porter’s five forces
                                  model.
                                  A.Threat of substitute products
                                  B.Threat of new entrants
                                  C. Bargaining power of suppliers
                                  D. Bargaining power of buyers
                                  E. Competitive rivalry: D. Bargaining power of buyers<\/li>\n\n\n\n
                                3. Pam is planning to open a home cleaning business. She conducts a
                                  situa- tional analysis and notes that there are many home-cleaning
                                  businesses that are operating in her area. Which of the Porter’s five forces
                                  do the competition represent to Pam
                                  A.Threat of substitute products
                                  B. Competitive rivalry<\/li>\n<\/ol>\n\n\n\n

                                  3 \/ 14
                                  C. Bargaining power of buyers
                                  D. Bargaining power of suppliers: C. Bargaining power of buyers<\/p>\n\n\n\n

                                    \n
                                  1. If the statement ” late entrants often are more successful than their
                                    pio- neering competitors” is true, identify the reason\/s why this statement
                                    is true. CHECK ALL THAT APPLY *
                                    A. First mover pays a steep price in creating the product
                                    B. Second mover or late entrant can learn from the experience of the
                                    pioneer
                                    C. Late entrants enjoy lower costs of developing the product
                                    D. Late entrants have deeper pockets (more money): Second mover or
                                    late entrant can learn from the experience of the pioneer
                                    Late entrants enjoy lower costs of developing the product<\/li>\n\n\n\n
                                  2. In recent years sales of desktop computers dropped. This is because
                                    con- sumers purchased notebooks instead of desktops. Notebooks
                                    competing with desktops is representing what type of competition? *
                                    A. Monopolistic
                                    B. Monopoly
                                    C. Indirect
                                    D. Pure: Indirect<\/li>\n\n\n\n
                                  3. Facebook has drawn lot of attention for misusing consumer data. Mark
                                    Zuckerberg, CEO of Facebook testified in the senate recently. Regulators
                                    <\/li>\n<\/ol>\n\n\n\n

                                    1 \/ 57
                                    WGU C712 Marketing Fundamentals
                                    1.Planning: Process of anticipating future events and conditions and of
                                    determin- ing the best way to achieve organizational objectives.
                                    2.Marketing Planning: Implementing planning activities devoted to
                                    achieving marketing objectives.
                                    3.Strategic Planning: Process of determining an organization’s
                                    primary objec- tives and adopting courses of action that will achieve
                                    these objectives.
                                    4.Tactical Planning: Planning that guides the implementation of
                                    activities speci- fied in the strategic plan.
                                    5.Mission: Essential purpose that differentiates one company from
                                    others.
                                    6.Marketing Strategy: Overall, company wide program for selecting a
                                    particular target market and then satisfying consumers in that market
                                    through the marketing mix.<\/p>\n\n\n\n

                                    2 \/ 57
                                    7.Porter’s Five Forces: Model developed by strategy expert Michael
                                    Porter that identifies five competitive forces that influence planning
                                    strategies.
                                    8.First Mover Strategy: Theory advocating that the company first to
                                    offer a product in a marketplace will be the long-term market
                                    winner.
                                    9.Second Mover Strategy: Theory that advocates observing closely
                                    the inno- vations of first movers and then improving on them to gain
                                    advantage in the marketplace.
                                    10.SWOT Analysis: Review that helps planners compare internal
                                    organizational strengths and weaknesses with external opportunities
                                    and threats.
                                    11.Strategic Window: Limited periods when key requirements of a
                                    market and a firm’s particular competencies best fit together.
                                    12.Marketing Mix: Blending of the four strategy elements\u2014product,
                                    distribution, promotion, and pricing\u2014to fit the needs and preferences
                                    of a specific target market.
                                    13.strategic business units (SBUs): Key business units within diversified<\/p>\n\n\n\n

                                    3 \/ 57
                                    firms.
                                    14.Environmental scanning: Systematic study of the components of a
                                    purchase to determine the most cost-effective approach.
                                    15.Environmental Management: Assessment of supplier performance in
                                    cate- gories such as price, back orders, timely delivery, and attention
                                    to special requests.
                                    16.Strategic Alliance: Partnership in which two or more companies
                                    combine resources and capital to create competitive advantages in
                                    a new market.<\/p>\n\n\n\n

                                    4 \/ 57
                                    17.competitive environment: Interactive process that occurs in the
                                    marketplace among marketers of directly competitive products,
                                    marketers of products that can be substituted for one another, and
                                    marketers competing for the consumer’s purchasing power.
                                    18.Monopoly: Market structure in which a single seller dominates trade
                                    in a good or service for which buyers can find no close substitutes.
                                    19.Antitrust: Laws designed to prevent restraints on trade such as
                                    business monopolies.
                                    20.oligopoly: Market structure in which relatively few sellers compete
                                    and where high start-up costs form barriers to keep out new
                                    competitors.
                                    21.Competitive Strategy: Methods through which a firm deals with its
                                    competi- tive environment.
                                    22.Time Based Competitition: Strategy of developing and distributing
                                    goods and services more quickly than competitors.
                                    23.political-legal environment: Component of the marketing
                                    environment con- sisting of laws and their interpretations that require
                                    firms to operate under compet- itive conditions and to protect
                                    <\/p>\n","protected":false},"excerpt":{"rendered":"

                                    1 \/ 21WGU C712 Pre-assessment 2023 Questions and Answers(Verified Answers) 2 \/ 21What type of influence is impacting the owner’s purchase decision?–Intrapersonal–Interpersonal–Environmental–Organizational ANSOrganizational 3 \/ 21–Motive–Attitude–Self-concept–Social status ANSSocial status 4 \/ 21milkcereallaptopjewelryhome furnishings:low lowhighhighhigh 1 \/ 8WGU C712 Marketing Fundamentals EXAM 2023Questions and Answers (Verified Answers)1.Which actions represent the facilitating functions of marketing? ANSStandard- izing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-113751","post","type-post","status-publish","format-standard","hentry","category-exams-certification"],"_links":{"self":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/113751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/comments?post=113751"}],"version-history":[{"count":0,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/113751\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/media?parent=113751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/categories?post=113751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/tags?post=113751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}