{"id":114517,"date":"2023-08-22T09:02:01","date_gmt":"2023-08-22T09:02:01","guid":{"rendered":"https:\/\/learnexams.com\/blog\/?p=114517"},"modified":"2023-08-22T09:02:02","modified_gmt":"2023-08-22T09:02:02","slug":"wgu-d077-concepts-in-marketing-sales-and-customer-contact-test-2023-2024","status":"publish","type":"post","link":"https:\/\/www.learnexams.com\/blog\/2023\/08\/22\/wgu-d077-concepts-in-marketing-sales-and-customer-contact-test-2023-2024\/","title":{"rendered":"WGU D077 Concepts in Marketing, Sales, and Customer Contact Test 2023\/2024"},"content":{"rendered":"\n<p>WGU D077<br>Concepts in<br>Marketing, Sales,<br>and<br>Customer Contact<br>Test 2023<\/p>\n\n\n\n<p>WGU D077<br>Which scenario represents personal selling?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The marketing department uses the four Ps to determine the brand message.<\/li>\n\n\n\n<li>A customer orders a product online using a website.<\/li>\n\n\n\n<li>A customer goes to a pet store and discusses the best type of turtle food with a salesperson.<\/li>\n\n\n\n<li>The marketing team collaborates with the sales organization to develop appropriate tools for<br>advertising. &#8211; answerA customer goes to a pet store and discusses the best type of turtle food<br>with the sales person<br>Business-to-business (B2B) &#8211; answerSales to another company that consumes the product or<br>services as apart of the operating the business or uses the product in the assembly of the final<br>product it sells to consumers<br>Personal Selling &#8211; answeruses in-person interaction to sell products and services<br>What is the underlying purpose for personal selling?<\/li>\n\n\n\n<li>To assist marketing in determining the correct product and price<\/li>\n\n\n\n<li>To obtain customer feedback to improve the product<\/li>\n\n\n\n<li>To provide interaction between the buyer and the seller<\/li>\n\n\n\n<li>To identify good prospects &#8211; answerTo provide interaction between the buyer and the seller<br>What is at the core of personal selling?<\/li>\n\n\n\n<li>Provide quality information to potential buyers<\/li>\n\n\n\n<li>The human exchange between buyer and seller<\/li>\n\n\n\n<li>Avoid unethical behavior<\/li>\n\n\n\n<li>Identify the right marketing mix of product and price &#8211; answerThe human exchange between<br>buyer and seller<br>What is effective personal selling?<\/li>\n\n\n\n<li>Identifying good prospects that are predisposed and well-suited to the product or service being<br>offered<\/li>\n\n\n\n<li>Building mutual trust and respect between buyer and seller where benefit comes to both parties<\/li>\n\n\n\n<li>Giving honest responses to any questions the buyer has and showing that the salesperson cares<\/li>\n\n\n\n<li>Addressing customers&#8217; needs and preferences without making them feel pressured &#8211;<br>answerAddressing customers&#8217; needs and preferences without making them feel pressure<\/li>\n<\/ul>\n\n\n\n<p>Consultative Selling &#8211; answerSales approach where the seller becomes a trusted advisor and<br>builds a relationship to truly understand her needs<br>Which type of selling involves partnering with customers to solve problems?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Team<\/li>\n\n\n\n<li>Solution<\/li>\n\n\n\n<li>Direct<\/li>\n\n\n\n<li>Consultative &#8211; answerConsultative<br>Solution selling &#8211; answerSales approach where the seller diagnoses the customer&#8217;s problem then<br>recommends a mix of products and services (a solution) to solve it<br>Team Selling &#8211; answerSales approach that involves multiple people from an organization joining<br>forces to advance a customer opportunity<br>Telemarketing &#8211; answerMethod of direct marketing by a salesperson over the phone<br>Which type of selling shows customers that a company has more than one person with strong<br>selling capabilities, giving the customer a higher comfort level with the company?<\/li>\n\n\n\n<li>Telemarketing<\/li>\n\n\n\n<li>Solution selling<\/li>\n\n\n\n<li>Team selling<\/li>\n\n\n\n<li>Consultative selling &#8211; answerTeam Selling<br>A potential buyer wants to purchase a complete hardware, software, and network package for a<br>new office building. Which type of selling approach should be used with this customer? &#8211;<br>Telemarketing<\/li>\n\n\n\n<li>Solution<\/li>\n\n\n\n<li>Team<\/li>\n\n\n\n<li>Normal &#8211; answerSolution<br>Which type of sales approach occurs with a recorded sales pitch, programmed to be played over<br>the phone via automatic dialing?<\/li>\n\n\n\n<li>Customer-empowered selling<\/li>\n\n\n\n<li>Team selling<\/li>\n\n\n\n<li>Telemarketing<\/li>\n\n\n\n<li>Solution selling &#8211; answerTelemarketing<br>Adaptive Selling &#8211; answera trend in personal selling that uses the idea of social styles to adapt and<br>customize your selling style based on the behavior of the customer.<br><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>WGU D077Concepts inMarketing, Sales,andCustomer ContactTest 2023 WGU D077Which scenario represents personal selling? Consultative Selling &#8211; answerSales approach where the seller becomes a trusted advisor andbuilds a relationship to truly understand her needsWhich type of selling involves partnering with customers to solve problems?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-114517","post","type-post","status-publish","format-standard","hentry","category-exams-certification"],"_links":{"self":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/114517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/comments?post=114517"}],"version-history":[{"count":0,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/114517\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/media?parent=114517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/categories?post=114517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/tags?post=114517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}