WGU D077
Exam Questions
and Answers
Graded A+
Complete
Solution 2023
WGU D077 Exam<\/p>\n\n\n\n
What is the main function of marketing?
Decreasing expenditures
Improving partner relationships
Bringing value to customers
Increasing productivity -\u2714\u2714 Bringing value to customers
Correct! The main function of marketing is to determine what customers value, want, or
need, and then to position a product that meets that value.
Which set of connections is created by marketers to generate
value?
Between customers and suppliers
Between companies and
media
Between companies and suppliers
Between customers and products -\u2714\u2714 Between customers and
products
Correct! Marketing generates value by determining what its target customers want or
value, and then positioning a product to meet that need or desire.
What is the relationship between sales and marketing in a firm’s business strategy?
Sales includes the exchange of money of a company’s product or service, while
marketing is the process of communicating the value of a product or service. Sales
includes the process of communicating the value of a product or service, while
marketing focuses on the actual exchange of money for a product or service. Sales
includes calculating how much profit has been earned for a company within a fiscal
year, while marketing is the process of communicating the value of a product or
service.
Sales includes the process of communicating the value of a product or service, while
marketing involves calculating how much profit has been earned for a company within a
fiscal year. -\u2714\u2714 Sales includes the exchange of money of a company’s product or
service, while marketing is the process of communicating the value of a product or
service.
Correct! Sales includes the actual sale of the company’s product, however marketing
often works to help customers make their actual decision to purchase by communicating
value.
What is an example of a marketing activity?
A sales associate liquidating inventory
An executive reporting on stock performance
An engineer conducting quality control review<\/p>\n\n\n\n
A manager conducting research on potential customers -\u2714\u2714 A manager conducting
research on potential customers
Correct! A marketing concept is defined as the use of marketing data to focus on the
needs and wants of customers in order to develop marketing strategies that not only
satisfy the needs of the customers, but also accomplish the goals of the
organization
Correct! Promotion refers to the ways in which is a product is advertised. Social media
advertising is associated with the promotion element of the marketing
mix.
Pricing a product high to determine the price it commands and to raise profits -\u2714\u2714
Price
Skimmin
g
grouping two or more related products together and pricing and pricing them as a single
product -\u2714\u2714
Bundling
Pricing a product lower then the perceived market price so that more people will buy it
\u2714\u2714 Penetration<\/p>\n\n\n\n
Pricing products below the normal markup or below cost to attract customers where
they would not usually shop -\u2714\u2714 Leader
Pricing
A sales person pitches a new product to the customer in a face-to-face meeting. –
\u2714\u2714
Personal
selling
A company provides a celebrity with products and payment to publicly promote their
Which element of the marketing mix is associated with social media advertising?
Promotion
Price
Place
Product -\u2714\u2714Promotion<\/p>\n\n\n\n
goods. -\u2714\u2714 Influencer
Marketing
A company writes a blog about how their product fits into a particular lifestyle segment.
\u2714\u2714 Content<\/p>\n\n\n\n
A company uses a website to make sales through online ordering. -\u2714\u2714 Ecommerce
System through which an organization acquires raw material, produces products and
delivers the products, and services to customers. -\u2714\u2714 Supply
chain
Products being sold from producers to end users without intermediaries. -\u2714\u2714
Direst
Distribution
A marketing entity through which goods and services pass through on their way from
producers to end users. -\u2714\u2714 Distribution
Channel
A uniform customer experience across all ways a customer may engage with
a
company, for example in-store and website. -\u2714\u2714 Omnichannel
retailing
In the marketing mix, what is the meaning of the term “product”?
Goods or services that meet customers’ needs
Shorthand for production line
Marketing materials of the company
Materials used in manufacturing -\u2714\u2714 Goods or services that meet customers’
needs
Correct! Products have unique set of features, design, name, and brand that are
focused on target
customers.
Which term is used when the price of a product is lowered for a limited time to attract
non-business customers and increase sales volume?<\/p>\n","protected":false},"excerpt":{"rendered":"
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