{"id":115611,"date":"2023-08-24T12:44:35","date_gmt":"2023-08-24T12:44:35","guid":{"rendered":"https:\/\/learnexams.com\/blog\/?p=115611"},"modified":"2023-08-24T12:44:37","modified_gmt":"2023-08-24T12:44:37","slug":"test-bank-for-social-media-marketing-a-strategic-approach-2nd-edition-barker-all-chapters-1-15-full-complete-2023","status":"publish","type":"post","link":"https:\/\/www.learnexams.com\/blog\/2023\/08\/24\/test-bank-for-social-media-marketing-a-strategic-approach-2nd-edition-barker-all-chapters-1-15-full-complete-2023\/","title":{"rendered":"Test Bank for Social Media Marketing A Strategic Approach 2nd Edition Barker \/ All Chapters 1 &#8211; 15 \/ Full Complete 2023"},"content":{"rendered":"\n<p>Social Media Marketing A Strategic Approach<br>2nd Edition Barker Test Bank<br>Chapter 01 Why Social Media<br>TRUEFALSE<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>According to the text, social media is only being adopted by younger populations.<br>(A) True<br>(B) False<br>Answer : (B)<\/li>\n\n\n\n<li>Only large corporations have been successful in measuring the return from their social media<br>marketing efforts<br>(A) True<br>(B) False<br>Answer : (B)<\/li>\n\n\n\n<li>Social media marketing is based on marketing principles that have been around for years.<br>(A) True<br>(B) False<br>Answer : (A)<\/li>\n\n\n\n<li>According to the text, the reason why social media marketing is such a growth industry right now<br>is because corporate marketers are planning on using external resources for their new social media<br>efforts.<br>(A) True<br>(B) False<br>Answer : (B)<\/li>\n\n\n\n<li>According to the text, SMM employs word-of-mouth marketing,<br>(A) True<br>(B) False<br>Answer : (A)<\/li>\n\n\n\n<li>Marketing investment in social media is forecast to increase.<br>(A) True<br>(B) False<br>Answer : (A)<br>MULTICHOICE<\/li>\n\n\n\n<li>Which of the following is not one of the seven myths of SMM?<br>(A) SMM is too time-consuming.<br>(B) SMM isn&#8217;t right for most businesses.<br>(C) There is no return on investment on SMM.<br>(D) Social media is just for the young.<br>(E) Social media is just a fad.<br>Answer : (B)<\/li>\n\n\n\n<li>Which of the following is not an important aspect to social media marketing?<br>(A) Creating buzz through content to attract attention<br>(B) Finding ways for the fans and users to share a company&#8217;s message through various social<br>channels<br>(C) Ensuring the product message is always paramount<br>(D) Developing two-way online conversations with users<br>(E) Monitoring and responding<br>Answer : (C)<\/li>\n\n\n\n<li>Social media marketing is a form of what type of marketing?<br>(A) Social networking<br>(B) Online advertising<br>(C) Word of mouth<br>(D) Paid search<br>(E) Direct mail<br>Answer : (C)<\/li>\n\n\n\n<li>Which firm is credited with creating &#8220;the perfect business apology?<br>(A) Wikipedia<br>(B) Facebook<br>(C) Jet Blue<br>(D) Twitter<br>(E) None of these.<br>Answer : (C)<\/li>\n\n\n\n<li>Which of the following is one way to manage the time invested in social media marketing?<br>(A) Leverage tools like Hootsuite that are designed to improve efficiencies.<br>(B) Hire an outside agency.<br>(C) Only spend time on one social media site at a time.<br>(D) Install times on employee computers to monitor time spent on social media.<br>(E) None of the above.<br>Answer : (A)<\/li>\n\n\n\n<li>Which of the following is considered the earliest ancestor of social media?<br>(A) ARPANET<br>(B) Email<br>(C) Telegram<br>(D) Whole Earth &#8216;Lectronic Link<br>(E) USENET<br>Answer : (A)<\/li>\n\n\n\n<li>SMM is different because:<br>(A) It does not employ traditional marketing methods in the usual way.<br>(B) It does not control the content of the message.<br>(C) It emphasizes audience contribution.<br>(D) All of these.<\/li>\n<\/ol>\n\n\n\n<p>(E) None of these.<br>Answer : (D)<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"14\">\n<li>In order to be a successful social media marketer, you need a number of technical and personal<br>skills. Which of the following is not considered vital?<br>(A) Basic computer skills<br>(B) Good listening skills<br>(C) Strong reading and comprehension skills<br>(D) A big ego<br>(E) A sense of humor<br>Answer : (D)<\/li>\n\n\n\n<li>According to the text, social media is a part of a larger media ecosystem made up of:<br>(A) Paid media.<br>(B) Bought media.<br>(C) Owned media.<br>(D) A, B and C.<br>(E) A and C<br>Answer : (A)<\/li>\n\n\n\n<li>Why is social media so attractive for consumers?<br>(A) It is free.<br>(B) It allows for more insight and creativity.<br>(C) It gives the consumer more power.<br>(D) Everybody is using it.<br>(E) It allows consumers to vent about bad customer service.<br>Answer : (C)<\/li>\n\n\n\n<li>Which is a true statement?<br>(A) B2B firms cannot benefit from social media.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Marketing A Strategic Approach2nd Edition Barker Test BankChapter 01 Why Social MediaTRUEFALSE (E) None of these.Answer : (D)<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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