{"id":118960,"date":"2023-09-07T21:39:14","date_gmt":"2023-09-07T21:39:14","guid":{"rendered":"https:\/\/learnexams.com\/blog\/?p=118960"},"modified":"2023-09-07T21:39:16","modified_gmt":"2023-09-07T21:39:16","slug":"are-136-ch-6-questions-and-answer","status":"publish","type":"post","link":"https:\/\/www.learnexams.com\/blog\/2023\/09\/07\/are-136-ch-6-questions-and-answer\/","title":{"rendered":"ARE 136 Ch. 6 Questions and Answers"},"content":{"rendered":"\n<p>When a brand team defines the target market of consumers for their product, they do<br>not worry about identifying many smaller subsets of consumers within their broad<br>market.<br>a. True<br>b. False Answer- False<br>In the world of advertising, products are positioned, but markets are segmented.<br>a. True<br>b. False Answer- True<br>STP marketing includes three aspects: segmentation, targeting, and positioning.<br>a. True<br>b. False Answer- True<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li>If Nike decides to use the STP framework, it does not need to do market<br>segmentation.<br>a. True<br>b. False Answer- False<br>Positioning relates to an attempt to give a brand meaning relative to its competitors.<br>a. True<br>b. False Answer- True<br>Companies at times target &#8220;casual users&#8221;.<br>a. True<br>b. False Answer- True<br>Spending advertising dollars to get &#8220;switchers&#8221; to buy your brand may seem like a bad<br>idea, but it often results in strong brand loyalty.<br>a. True<br>b. False Answer- False<br>Psychographic segmentation is used in selecting target segments by focusing on<br>consumers&#8217; descriptors such as their<br>values, beliefs, philosophies, and opinions.<br>a. True<br>b. False Answer- True<\/li>\n\n\n\n<li>Demographics are used to describe or profile target segments and may include<br>gender, age, education, and income range.<br>a. True<br>b. False Answer- True<br><br>Psychographic segmentation is a term that advertisers created in the mid-1960s to refer<br>to a form of research that emphasizes the understanding of consumers&#8217; activities,<br>interests, and opinions.<br>a. True<br>b. False Answer- True<br>Advertising is relevant for both business-to-business as well as for business-to\u0002consumer approaches.<br>a. True<br>b. False Answer- True<br>If an advertiser sees a large potential segment being served by a competitor with a big<br>budget, it should withdraw from the marketplace.<br>a. True<br>b. False Answer- False<br>One drawback of niche marketing is that a company may have to raise the price of its<br>product due to the smaller volume of sales it can expect.<br>a. True<br>b. False Answer- True<br>Some advertisers try to use approaches to reach the green consumer segment<br>a. True<br>b. False Answer- True<br>A gourmet spa advertises itself as offering relaxation to the extreme and the best<br>massage in America. The owner of the local shop buys ads focusing on a relaxing<br>experience and their award-winning massage therapists. This is an example of internal<br>consistency.<br>a. True<br>b. False Answer- True<br>Bumbo is a company that manufactures products for babies and toddlers. Its advertising<br>campaigns have carried various slogans over the years, and they change up the<br>thematic core of the messages every week. This is an example of consistent positioning<br>approach.<br>a. True<br>b. False Answer- False<br>When formulating a positioning strategy, it is important to consider the competition.<br>a. True<br>b. False Answer- True<br>Brand opportunities relate with credibility, relevance, stretch, and differentiation.<br>a. True<br>b. False Answer- True<br>Taco Bell is launching a new advertising campaign portraying its restaurant as having<br>very fast service and a cheerful staff to target a younger crowd. The campaign will be<br>more successful if it uses various aspects of IBP such as sponsorships, contests, and<br>sales promotions in addition to TV and social media, rather than TV commercials alone,<br>to best reach this group.<br>a. True<br>b. False Answer- True<br>Alluring is a company that manufactures cosmetic products. It claims to have the most<br>innovative and scientific formula of the makeup. To be internally consistent, the<br>company should invest in a better Research and Development department to continue<br>product innovation.<br>a. True<br>b. False Answer- True<br>The basic premise of a positioning strategy must be complex and fitting in with the<br>competitors&#8217; messages if it is to be communicated effectively to the target segment.<br>a. True<br>b. False Answer- False<br>A brand&#8217;s opportunity claim is a statement of the brand&#8217;s benefits that provide value to<br>its target consumers and includes functional, emotional, and self-expressive benefits.<br>a. True<br>b. False Answer- False<br>When ad agency professionals are creating a campaign for a huge global retail firm with<br>complex value propositions, it is important to make sure the campaign aligns with one or<br>more aspects of the brand&#8217;s value.<br>a. True<br>b. False Answer- True<br>The strategic planning triangle suggested by Thorson and Moore features as its three<br>main aspects the campaign&#8217;s colors, celebrity endorsers, and logo.<br>a. True<br>b. False Answer- False<br>The process of cutting a market into pieces and focusing on the piece or pieces that<br>make the most sense is termed <strong><em>__<\/em><\/strong>.<br>a.<br>segmentation<br>b.<br>integration<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>When a brand team defines the target market of consumers for their product, they donot worry about identifying many smaller subsets of consumers within their broadmarket.a. Trueb. False Answer- FalseIn the world of advertising, products are positioned, but markets are segmented.a. Trueb. False Answer- TrueSTP marketing includes three aspects: segmentation, targeting, and positioning.a. Trueb. False [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-118960","post","type-post","status-publish","format-standard","hentry","category-exams-certification"],"_links":{"self":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/118960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/comments?post=118960"}],"version-history":[{"count":0,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/118960\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/media?parent=118960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/categories?post=118960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/tags?post=118960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}