Societies tend to monitor advertising to determine what is irresponsible, unethical, or
illegal. Despite social shifts and technological advances, a culture’s views on what is
acceptable and unacceptable change.
a. True
b. False Answer- True
As a promotional tool and an industry, advertising does not get a lot of attention,
scrutiny, and criticism because it is so conspicuous and has established a global
presence.
a. True
b. False Answer- False
The social aspects of advertisements are not important to consider.
a. True
b. False Answer- False
Critics of advertising claim that advertising carries too much product information and
that most advertising is unbiased, comprehensive, and inherently transparent.
a. True
b. False Answer- False
Proponents of advertising claim that advertisements do much more than just “shuffling
of total demand,” but contribute to the increase of total demand\u2014showing that
advertising is good for the economy.
a. True
b. False Answer- True
Critics of advertising claim that advertising addresses a wide variety of basic human
needs.
a.
True
b.
False
a. True
b. False Answer- False
Advertisers of “controversial products” attempt to show social responsibility in
advertising, such as beer companies spending millions a year addressing responsible
drinking.
a. True
b. False Answer- True
Critics of advertising argue that advertising reduces a tendency to conformity and cuts
down on status-seeking behavior.
a. True
b. False Answer- False
The massive consumption that advertising upholds and glorifies is actually quite good
for American society, and for other cultures around the world.
a. True
b. False Answer- True
Subliminal advertisement relates with embedding images and messages into an
advertisement that influence the unconscious minds of people; however, it is not proven
to be effective.
a. True
b. False Answer- True
Advertising contributes to art and culture, and art and culture can be seen in advertising,
too.
a. True
b. False Answer- True
In advertising, deception refers to making transparent statements in advertisements.
a. True
b. False Answer- False
There are reasons it would be hard to make laws against emotional appeals in ads,
since even if they seem exaggerated or inaccurate, they are unquantifiable; thus, there
is no way to prove this.
a. True
b. False Answer- True
The calls for restrictions on advertising to children over the years have been based on
very few concerns.
a. True
b. False Answer- False
The FTC has regularly issued warnings to tobacco companies about ads that have been
shown to cause young people to start smoking, backed up by decades of substantial
evidence to this effect published by reputable medical journals.
a. True
b. False Answer- False
The primary area of advertising regulation is unsolicited or direct marketing.
a. True
b. False Answer- False
The FTC’s regulations on deception have no authority over omissions or missing
information about a product; they only cover false statements or misleading claims
made by the advertiser.
a. True
b. False Answer- False
Vertical cooperative advertising is an advertising technique whereby a manufacturer
and dealer share the expense of advertising.
a. True
b. False Answer- True
An advertisement for a smartphone that compares itself to the smartphone of another
firm is legal in the U.S., even if the ad mentions brand-name goods produced by
another firm.
a. True
b. False Answer- True
Consumer groups have been much less successful as the FTC in restricting children’s
advertising.
a. True
b. False Answer- False<\/p>\n","protected":false},"excerpt":{"rendered":"
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