{"id":118964,"date":"2023-09-07T21:41:19","date_gmt":"2023-09-07T21:41:19","guid":{"rendered":"https:\/\/learnexams.com\/blog\/?p=118964"},"modified":"2023-09-07T21:41:21","modified_gmt":"2023-09-07T21:41:21","slug":"are-136-ch-3-questions-and-answers","status":"publish","type":"post","link":"https:\/\/www.learnexams.com\/blog\/2023\/09\/07\/are-136-ch-3-questions-and-answers\/","title":{"rendered":"ARE 136 Ch. 3 Questions and Answers"},"content":{"rendered":"\n<p>When the Western world turned to capitalism as the foundation of its economic system,<br>the foundation was NOT suited for advertising.<br>a. True<br>b. False Answer- False<br>The rise of capitalism was one of the four major factors that gave rise to advertising.<br>a. True<br>b. False Answer- True<br>The Great Depression was an economic force that yielded the need for advertising.<br>a. True<br>b. False Answer- False<br>In the late 1880s, a few companies began putting names and labels on previously<br>unmarked products, and branding began.<br>a. True<br>b. False Answer- True<br>Hershey&#8217;s and Pepsi were some of the first branded goods found on store shelves.<br>a. True<br>b. False Answer- False<br>With the invention of the telegraph in 1844, a communication revolution was set in<br>motion.<br>a. True<br>b. False Answer- True<br>Advertising changed commerce, but not society.<br>a. True<br>b. False Answer- False<br>In the late 1800s, consumers were willing to pay more for brands than for unmarked<br>commodities, even if they were identical.<br>a. True<br>b. False Answer- True<br>In the mid-1800s, mass-circulation magazines began to make national advertising<br>possible, and national advertising began to make national brands possible.<br>a. True<br>b. False Answer- True<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"10\">\n<li>Mass media is not supported by advertising.<br><br>a. True<br>b. False Answer- False<br>In the 17th century, printed advertisements were published in newsbooks.<br>a. True<br>b. False Answer- True<br>In the 1700s, a middle class, spawned by the rise of regular wages from factory jobs,<br>was beginning to emerge.<br>a. True<br>b. False Answer- False<br>Advertising was highly regulated during the industrial era, which limited the scope for<br>advertisers to come up with creative ads.<br>a. True<br>b. False Answer- False<br>Advertising in the early 1800s was widely considered a luxury or something only for<br>wealthy businesses and businesspeople.<br>a. True<br>b. False Answer- False<br>By 1900, an increase in the supply of mass-produced goods, and the increasing<br>demand for these goods by a growing urban population, led to the growth of advertising.<br>a. True<br>b. False Answer- True<br>The first regulatory initiative by the federal authorities was the Pure Food and Drug Act,<br>which required manufacturers to use the healthiest ingredients possible.<br>a. True<br>b. False Answer- False<br>Manufacturers were required to list the active ingredients in their products after the<br>creation of the Pure Food and Drug Act in the early 1900s.<br>a. True<br>b. False Answer- True<br>The prewar movement to reform and regulate advertising was dissipated in the 1920s<br>by the distractions of war and advertising&#8217;s role in the war effort.<br>a. True<br>b. False Answer- True<br>Men became the major target of advertisers in the 1920s because they were the head<br>of households and made most purchase decisions.<br>a. True<br>b. False Answer- False<br><br>During the 1920s, &#8220;fantasy&#8221; advertisements dominated the ad industry.<br>a. True<br>b. False Answer- False<br>Advertisers responded to the Depression by adopting a soft, feminine style in their ads.<br>a. True<br>b. False Answer- False<br>During the widespread poverty of the Great Depression, most segments of the<br>population believed in the power of advertising.<br>a. True<br>b. False Answer- False<br>During the 1950s, a renewed consumer culture resumed, and advertising once again<br>found the respectability and fame it had in its heyday of the 1920s.<br>a. True<br>b. False Answer- False<br>After WWII and into the 1950s, ads began to take on an air of self-awareness,<br>conveying the sentiment that &#8220;you know it&#8217;s an ad and so do we.&#8221;<br>a. True<br>b. False Answer- False<br>The media revolution was a period during which advertising started to take on the<br>themes, language, and look of the revolutionary 1960s.<br>a. True<br>b. False Answer- False<br>In the 1970s, there was a growing concern over what effect $200 million a year in<br>advertising had on children.<br>a. True<br>b. False Answer- True<br>Advertisements during the 1980s reflected &#8220;traditional&#8221; American values.<br>a. True<br>b. False Answer- True<br>In the 1980s, the Saatchi and Saatchi ads were primarily politically neutral.<br>a. True<br>b. False Answer- False<br>In the 1970s, cable programming grew in quality with several viewing options, and<br>advertisers learned how to reach more specific audiences.<br>a. True<br>b. False Answer- True<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>When the Western world turned to capitalism as the foundation of its economic system,the foundation was NOT suited for advertising.a. Trueb. False Answer- FalseThe rise of capitalism was one of the four major factors that gave rise to advertising.a. Trueb. False Answer- TrueThe Great Depression was an economic force that yielded the need for advertising.a. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-118964","post","type-post","status-publish","format-standard","hentry","category-exams-certification"],"_links":{"self":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/118964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/comments?post=118964"}],"version-history":[{"count":0,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/118964\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/media?parent=118964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/categories?post=118964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/tags?post=118964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}