WGU D077 Concepts in Marketing, Sales, and Customer
Contact (Exam Questions and Answers) Latest Update
2023
TIna worked with a packaging company, Company X, to create a new method
for processing mixed paper waste into recyclable product for resale. Another
packaging company, Company Y, a competitor of Company X, has also
approached and offered to help Ana develop recyclable product for resale.
Ana knows that helping Company Y will automatically reveal the newly
learned techniques to its competitor, Company X.
Which ethical dilemma does this raise for this owner? – Correct Answers
\u2705Nondisclosure
What is the main function of marketing? – Correct Answers \u2705Bringing value
to customers
Which set of connections is created by marketers to generate value? –
Correct Answers \u2705Between customers and products
Business cycle phases – Correct Answers \u2705expansion, peak, contraction,
and trough<\/p>\n\n\n\n
WGU D077 Concepts in Marketing, Sales, and Customer
Contact (Exam Questions and Answers) Latest Update
2023
The director plans to post the menu for the day by 5:00 each morning. This
information will include the nutrition facts associated with breakfast, lunch,
and dinner, and describe the standards used in the meal preparation.
Which activity is the community center using to create value through its
menu marketing? – Correct Answers \u2705Creating awareness of fresh meals
The community center is the first in the city to offer freshly prepared meals
in partnership with the food warehouse.
Which stage of the product life cycle do the meals represent to the
community? – Correct Answers \u2705Introduction
The director plans to design and implement a marketing campaign.
Which example describes the director’s primary goal for the marketing
campaign? – Correct Answers \u2705Promoting awareness of its food offerings
What is one example of an uncontrollable element of the community
center’s marketing environment? – Correct Answers \u2705Citizen participation
in meals<\/p>\n\n\n\n
WGU D077 Concepts in Marketing, Sales, and Customer
Contact (Exam Questions and Answers) Latest Update
2023
The director researches the reason for the community’s food insecurity and
learns that companies closed during the recent recession and left individuals
without jobs. This unemployment has created significant food insecurity
among those who remain without stable incomes.
Which element of the PEST analysis is the community center responding to
by creating its meal program? – Correct Answers \u2705Economic needs of
community citizens
Which ethical consideration in marketing is illustrated by the community
center’s meal program? – Correct Answers \u2705Offering food to everyone
During a meeting, a marketing department describes the sales goals for the
year, the target markets selected, and the actions the department will
undertake to reach these goals.
Which portion of the marketing planning process was discussed during this
meeting? – Correct Answers \u2705Marketing strategy
SWOT Analysis – Correct Answers \u2705examines the internal (controllable) and
external (uncontrollable) factors that impact the organization and its
strategies.<\/p>\n\n\n\n
WGU D077 Concepts in Marketing, Sales, and Customer
Contact (Exam Questions and Answers) Latest Update
2023
SWOT internal factors – Correct Answers \u2705strengths and weaknesses,
controllable. ex: financial resources, technical resources, human resources,
product lines.
SWOT external factors – Correct Answers \u2705opportunities and threats,
uncontrollable. ex: tech innovations, competition, economy, government
policies, legal judgements, social trends.
two benefits of SWOT analysis – Correct Answers \u2705it encourages realistic
planning, and it improves an organization’s ability to forecast future events.
The BCG matrix considers two different aspects of a business unit or
product: – Correct Answers \u2705What is the current market share? and What is
the market’s growth potential?
BCG matrix four quadrants – Correct Answers \u2705dog, cash cow, question
mark, star<\/p>\n","protected":false},"excerpt":{"rendered":"
WGU D077 Concepts in Marketing, Sales, and CustomerContact (Exam Questions and Answers) Latest Update2023TIna worked with a packaging company, Company X, to create a new methodfor processing mixed paper waste into recyclable product for resale. Anotherpackaging company, Company Y, a competitor of Company X, has alsoapproached and offered to help Ana develop recyclable product for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-119482","post","type-post","status-publish","format-standard","hentry","category-exams-certification"],"_links":{"self":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/119482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/comments?post=119482"}],"version-history":[{"count":0,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/119482\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/media?parent=119482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/categories?post=119482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/tags?post=119482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}