{"id":157249,"date":"2024-10-21T09:20:26","date_gmt":"2024-10-21T09:20:26","guid":{"rendered":"https:\/\/learnexams.com\/blog\/?p=157249"},"modified":"2024-10-21T09:20:28","modified_gmt":"2024-10-21T09:20:28","slug":"firms-and-brands-that-continually-attempt-to-operate-in-the-_-quadrant-of-the-generic-price-quality-positioning-map-may-damage-their-relationships-with-customers-and-not-survive","status":"publish","type":"post","link":"https:\/\/www.learnexams.com\/blog\/2024\/10\/21\/firms-and-brands-that-continually-attempt-to-operate-in-the-_-quadrant-of-the-generic-price-quality-positioning-map-may-damage-their-relationships-with-customers-and-not-survive\/","title":{"rendered":"Firms and brands that continually attempt to operate in the _ quadrant of the generic price- quality positioning map may damage their relationships with customers and not survive."},"content":{"rendered":"\n

Firms and brands that continually attempt to operate in the _<\/em><\/strong> quadrant of the generic price- quality positioning map may damage their relationships with customers and not survive.
A. high price, high benefits
B. high price, low benefits
C. low price, high benefits
D. low price, low benefits
E. low price, no benefits<\/p>\n\n\n\n

The Correct Answer and Explanation is:<\/mark><\/strong><\/p>\n\n\n\n

The correct answer is B. high price, low benefits<\/strong>.<\/p>\n\n\n\n

Operating in the “high price, low benefits” quadrant of the generic price-quality positioning map is risky for firms and brands. This positioning involves charging a high price while offering few benefits to customers, which creates a significant value mismatch. Customers generally expect that when they pay a premium, they should receive high-quality products or services that justify the cost. However, when a brand offers low benefits at a high price, it risks alienating its customer base.<\/p>\n\n\n\n

Damage to Customer Relationships<\/h3>\n\n\n\n

Customers today are well-informed and have access to reviews, comparisons, and alternatives. If they perceive that they are being overcharged for a product or service that does not deliver adequate benefits, they are likely to feel cheated. This negative perception can lead to a lack of trust in the brand, and once trust is lost, it is difficult to regain. Dissatisfied customers might not only stop purchasing from the brand but may also spread negative word-of-mouth or leave bad reviews, further damaging the brand\u2019s reputation.<\/p>\n\n\n\n

Competitive Disadvantage<\/h3>\n\n\n\n

In competitive markets, positioning in the “high price, low benefits” quadrant can also make it difficult for a brand to survive. Competitors offering better value propositions\u2014either through lower prices or better quality\u2014are likely to capture the dissatisfied customers, leaving the high price, low benefits firm struggling to maintain its market share.<\/p>\n\n\n\n

Long-term Survival Challenges<\/h3>\n\n\n\n

Sustaining a business in this quadrant is often unsustainable. Without providing sufficient benefits to justify the high price, the firm may lose its competitive edge, leading to a decline in customer loyalty and, eventually, the firm\u2019s exit from the market. Brands need to either lower their prices to match the perceived benefits or increase the quality of their offerings to justify the higher prices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Firms and brands that continually attempt to operate in the _ quadrant of the generic price- quality positioning map may damage their relationships with customers and not survive.A. high price, high benefitsB. high price, low benefitsC. low price, high benefitsD. low price, low benefitsE. low price, no benefits The Correct Answer and Explanation is: The […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-157249","post","type-post","status-publish","format-standard","hentry","category-exams-certification"],"_links":{"self":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/157249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/comments?post=157249"}],"version-history":[{"count":0,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/157249\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/media?parent=157249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/categories?post=157249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/tags?post=157249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}