Consider the origins of Nandos as detailed in the article. What do you think contributed to the success of the brand?
\u00c3\u201a\u00c2 How Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s Champions South African Culture And Cuisine
ASK ANY BRIT what their favorite takeaway spot is and they\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2re sure to mention Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s. Ask them about the origins of
Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s menu, and they\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2ll probably say Portugal. It\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s a reasonable answer. Its logo is the Rooster of Barcelos, a famous
Portuguese symbol. The food is seasoned with Portuguese spices and Portuguese bread rolls are among the restaurant\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s
many sides. However, to label Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s a product of Portugal isn\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2t strictly true. Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s was in fact born in Johannesburg,
South Africa, making this beloved fast-casual spot a mashup between Portuguese and African cuisines. Here\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s everything
you need to know about the origins of Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s, and its effort to celebrate and support South Africa.
Peri-peri chicken in particular has sparked much debate over its origins. Some say that the Portugese brought the African
bird\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s-eye chilli, or peri-peri pepper, to Mozambique from Brazil. Others say it actually first discovered in Zambia and
Zimbabwe and brought back to Portugal. While we may never know the exact origin of this spicy capsicum, we do know that
it flourishes in a Mozambican climate and is an integral part of African cooking. Peri-peri chicken does not only predate
Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s, it is the reason that Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s exists. It is a dish that is neither intrinsically Portuguese nor African yet its
significance in both cultures is undeniable. The story of peri-peri chicken\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s global takeover begins with two friends looking
for a bite to eat.
Back in 1987, two pals visited Chickenland, a so-called \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cdodgy\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\ufffd takeaway spot in the Johannesburg suburb of Rosettenville.
At that time, South Africa was deeply segregated and it was not common for non-Portuguese people to visit this
neighborhood. Mozambique-born Fernando Duarte (who is white) introduced his friend, Robert Brozin, a Jewish South
African man, to the delights of Portuguese cuisine and Brozin soon fell in love.
Brozin became obsessed with the combination of chicken marinated in peri-peri sauce at Chickenland and knew that the
world had to taste this glorious dish. Eventually, Brozin and Duarte bought the little restaurant and renamed it Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s, after
Fernando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s first-born son. In 1993 the Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s chain expanded to the UK and as of 2017, there are over 1,000 Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s
locations in 35 countries. Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s became a celebration of both the Afro-Portuguese community and of South Africa as a
whole.
In Portugal, piri-piri chicken (as it is spelled there) is a popular dish, but far less chili is used to season it, making it a much
milder version than you\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2ll find in South Africa. To make Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s signature peri-peri sauce, the spicy pepper is infused with
salt, garlic, lemon, onion, oil, and vinegar. The chicken is then marinated in the sauce for 24 hours, flame-grilled, and
served at your desired spice level.
Another beloved spicy dish in the southern region of Africa is peri-peri chicken livers, usually served with bread to soak up
all those glorious peri-peri juices, as well as garlic soaked Mozambican peri-peri prawns.There were, of course, a few
challenges for Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s before it became the globally recognizable brand it is today. At the time of the restaurant\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s inception,
South Africa was in political turmoil under the apartheid regime. The founders had little money and no restaurant
experience, all they knew was that they loved peri-peri chicken. Thus began the start of Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s trademark advertising,
which was and continues to be rather controversial.
The aim of Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s advertising strategy was not only to highlight its product but to challenge perceptions of South Africa
and to speak to current events in a humorous, tongue-in-cheek fashion. It worked. Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s advertising has been both
criticized and praised for being fearless in tackling taboo subjects around race, religion, politics, and sex. Many of its
advertisements have been banned, including one tackling xenophobia, another featuring a puppet modeled after the African
National Congress Youth League then-president Julius Malema, and one mocking Robert Mugabe and other well-known
dictators.
Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s consistently addresses pertinent social issues in South Africa. According to Doug Place, chief marketing officer for
Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s South Africa, the company is so involved in the country\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s politics because no one \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cloves South Africa like we do.\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\ufffd
Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s partnered with the Harambee foundation which aims to solve the youth unemployment crisis. The company is also
committed to supporting African designers and artists. In 2018 Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s launched \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cPortal to Africa,\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\ufffd a curated online<\/p>\n\n\n\n
\u00c3\u201a\u00c2<\/p>\n\n\n\n
QUESTION ONE\u00c3\u201a\u00c2
Consider the origins of Nandos as detailed in the article. What do you think contributed to the success of the brand?<\/p>\n\n\n\n
The Correct Answer and Explanation is :<\/strong><\/mark><\/p>\n\n\n\n The success of Nando\u2019s can be attributed to several key factors outlined in the article. First, the fusion of Portuguese and African cuisines played a pivotal role. Nando\u2019s brought a unique dish to the world: peri-peri chicken, which combines the rich, flavorful spices of Portuguese cuisine with African culinary traditions. The dish\u2019s origin is tied to both Portuguese and African cultures, specifically South Africa and Mozambique, making it a culturally rich and interesting offering that appealed to a wide range of customers.<\/p>\n\n\n\n Another contributing factor was the brand’s ability to adapt and differentiate itself. Nando’s branding centered around celebrating South African and Afro-Portuguese culture, and its iconic peri-peri sauce became synonymous with bold flavors. The restaurant\u2019s marketing was not just about the food, but also about making a cultural statement. This is evident in their advertising strategy, which tackled controversial and socially sensitive issues such as race, politics, and religion in South Africa. This fearless approach helped the brand stand out and sparked conversation, drawing attention from various segments of the population.<\/p>\n\n\n\n Furthermore, Nando\u2019s commitment to social issues, such as supporting African designers and partnering with organizations to tackle youth unemployment, endeared the brand to its customers. The company\u2019s deep involvement in South Africa\u2019s political and social landscape, paired with a strong message of unity and progress, allowed it to build a loyal customer base that saw Nando\u2019s as more than just a restaurant, but a brand that represented values they supported.<\/p>\n\n\n\n Lastly, the founders\u2019 passion for peri-peri chicken, despite having little money or experience, fueled their perseverance in building the brand. Their dedication to perfecting the product and spreading it globally, alongside a unique approach to advertising, ensured Nando\u2019s success and helped it expand to over 1,000 locations worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":" Consider the origins of Nandos as detailed in the article. What do you think contributed to the success of the brand?\u00c3\u201a\u00c2 How Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s Champions South African Culture And CuisineASK ANY BRIT what their favorite takeaway spot is and they\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2re sure to mention Nando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s. Ask them about the origins ofNando\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s menu, and they\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2ll probably say Portugal. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-191120","post","type-post","status-publish","format-standard","hentry","category-exams-certification"],"_links":{"self":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/191120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/comments?post=191120"}],"version-history":[{"count":0,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/191120\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/media?parent=191120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/categories?post=191120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/tags?post=191120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}