Tiffin natives, Jason and Sasha Raitz moved from Raitzy\u2019s Chop Shop, which also<\/p>\n\n\n\n
housed Moxie salon, and expanded their services with the opening of Meraki Salon and Barber<\/p>\n\n\n\n
in downtown Tiffin, Ohio. The building was purchased in June 2017 and opened at the beginning<\/p>\n\n\n\n
of October after a $100,000<\/p>\n\n\n\n
renovation. Meraki is a Green Circle<\/p>\n\n\n\n
Salon, meaning they recycle<\/p>\n\n\n\n
everything possible \u2013 including hair<\/p>\n\n\n\n
and chemicals. The name, \u201cMeraki\u201d<\/p>\n\n\n\n
is comes from the Greek language<\/p>\n\n\n\n
meaning, \u201c to be passionate and love<\/p>\n\n\n\n
your job, to put your soul into it.\u201d<\/p>\n\n\n\n
Meraki is perfect name for the business because it covers exactly what the brand stands for.<\/p>\n\n\n\n
Partnering up with local talent, Green Circle Salons, and exclusive products they have built a comfortable<\/p>\n\n\n\n
and sustainable home away from home with their team. They will continue to master their craft, challenge<\/p>\n\n\n\n
themselves, and build an inspirational team of dedicated barbers, stylists and beauty professionals.<\/p>\n\n\n\n
4<\/p>\n\n\n\n
Strategy<\/p>\n\n\n\n
The main objectives we will be focusing on are increasing brand\/business exposure,<\/p>\n\n\n\n
building clientele, separation from other salons and helping others for a cause. In order to<\/p>\n\n\n\n
increase brand exposure, we must look at and analyze what we can do with social<\/p>\n\n\n\n
media.Companies who have successful social medias tend have easier times at getting their name<\/p>\n\n\n\n
and brand out there. Social media is also free which benefits businesses immensely by having<\/p>\n\n\n\n
advertisements with no cost. We will look at sites such as Instagram (500 million daily active<\/p>\n\n\n\n
users, up from 150 million in January 2017), (Statista , 201\u200b8), \u200band Facebook (2.07 billion<\/p>\n\n\n\n
monthly active users), (Statista, 2018). An important part of brand exposure includes reviews<\/p>\n\n\n\n
from previous clients and appointments. If Meraki were to have positive reviews on sites such as<\/p>\n\n\n\n
Yelp, or Google review, it can lead to more potential clients who are in need for a new<\/p>\n\n\n\n
salon\/barbershop. So by encouraging clients who have previously visited to write the reviews,<\/p>\n\n\n\n
those potential clients will feel more reassurance when coming to Meraki for the first time. Not<\/p>\n\n\n\n
only will these reviews increase the amount of clients, it can help Meraki stand out compared to<\/p>\n\n\n\n
the competition. Another way Meraki can separate from competition is by getting involved with<\/p>\n\n\n\n
millenials and hosting events for a cause. Millenials love participating with and being loyal to<\/p>\n\n\n\n
companies who want to help others and not just focus on soley the business. They support<\/p>\n\n\n\n
companies that do good, so making social entrepreneurship a smart business model to follow.<\/p>\n\n\n\n
\u201c70% of millennials are willing to pay more for a product that makes an impact on issues they<\/p>\n\n\n\n
care about,\u201d(Sabrina, 2017). By creating some fun yet beneficial days the salon could host could<\/p>\n\n\n\n
be an excellent stepping stone for Meraki to stand out in Tiffin.<\/p>\n\n\n\n
5<\/p>\n\n\n\n
Target Market\u200b: The younger generation- by becoming involved in the two universities in Tiffin,<\/p>\n\n\n\n
Ohio, Meraki will then gain more attention by college students (both male and female) and the<\/p>\n\n\n\n
clients they are reaching for.<\/p>\n\n\n\n
Goals: \u200bOur goals with Meraki Hair Salon & Barbershop include gaining more clients of the<\/p>\n\n\n\n
younger generation, increasing brand\/business exposure, creativing distinct separation from other<\/p>\n\n\n\n
salons and helping others for a cause.<\/p>\n\n\n\n
6<\/p>\n\n\n\n
Strategic Advertising Plan<\/p>\n\n\n\n
\u25cf While working with Meraki Hair Salon and Barbershop we want to emphasis and spruce<\/p>\n\n\n\n
up their social media campaigns. Not only that, we look forward to creating special event<\/p>\n\n\n\n
days for the business to celebrate with clients and promote the brand of the company.<\/p>\n\n\n\n
Meanwhile, we are heading towards opening up the target market for Meraki which<\/p>\n\n\n\n
entails engaging with the younger generation at the universities in Tiffin, Ohio.<\/p>\n\n\n\n
\u25cb In order to reach these goals, we must first start with the social media platform-<\/p>\n\n\n\n
we are not only going to boost Meraki\u2019s Facebook page, but we will also create<\/p>\n\n\n\n
Instagram from scratch. Although it will take some time for Meraki to gain<\/p>\n\n\n\n
followers on these new applications, once they have a fresh vibe to their page,<\/p>\n\n\n\n
local social media users will be interested and will click the follow button. First<\/p>\n\n\n\n
impressions are everything, even on social media.<\/p>\n\n\n\n
\u25cb Secondly, when creating the special event days, we plan on partnering with<\/p>\n\n\n\n
non-profit organizations to not only gain publicity from them, but also have<\/p>\n\n\n\n
Meraki be involved with something positive for the community. The company is<\/p>\n\n\n\n
also already a part of the Green circle a earth friendly movement that helps to<\/p>\n\n\n\n
preserve the planet. We are going to emphasize this along with the Davines<\/p>\n\n\n\n
product line used by Meraki.<\/p>\n\n\n\n
\u25cb Lastly, in order to gain younger clients, we want Meraki to partner with the<\/p>\n\n\n\n
Discover Tiffin Application that many college students in Tiffin, Ohio use. It will<\/p>\n\n\n\n
allow students to be offered a 10% off discount off of all services rather than a $1<\/p>\n\n\n\n
off a barbershop cut. A 10% off discount will be more appealing to first time<\/p>\n\n\n\n
7<\/p>\n\n\n\n
clients. Along with the app, Meraki will also become involved on events on TU<\/p>\n\n\n\n
campus such as Summit to Success and events in the beginning of the semesters.<\/p>\n\n\n\n
These events will help Meraki become engaged with the younger generation and<\/p>\n\n\n\n
really allow them to get to know students on campus who are interested in the<\/p>\n\n\n\n
cosmetology field or who are looking for a go-to salon while they are in school.<\/p>\n\n\n\n
\u25cf We will measure our results based on a few components. The 1st is the social media<\/p>\n\n\n\n
measurement guide:<\/p>\n\n\n\n
This guide easily shows how Meraki can measure social media success. After creating the new<\/p>\n\n\n\n
and improved social pages (exposure), Meraki will keep track of how many followers are gained<\/p>\n\n\n\n
every three weeks. Followers will be gained to the amount they are influenced by the pages\u2019 look<\/p>\n\n\n\n
and posts (influence). Once they are influenced, followers may like, share, comment or favorite<\/p>\n\n\n\n
the posts (engagement). These components are all focused on Meraki\u2019s brand awareness. Lastly,<\/p>\n\n\n\n
based on the previous steps, potential clients or leads may get in direct contact with the salon and<\/p>\n\n\n\n
8<\/p>\n\n\n\n
be interested in booking an appointment. Once all of these steps have taken place, the first full<\/p>\n\n\n\n
cycle has been complete- from there the cycle will repeat. After each complete cycle of about<\/p>\n\n\n\n
three weeks, Meraki can analyze what exactly they are doing right from wrong via social media.<\/p>\n\n\n\n
Next, measuring the event days will be much easier and direct. This will be based on how many<\/p>\n\n\n\n
people come to the event days as well as how many new clients come as well. Along with that,<\/p>\n\n\n\n
measuring the new market of students after the on-campus events will be obvious and quite<\/p>\n\n\n\n
simple. Once students are exposed to Meraki\u2019s brand, they may or may not engage with Meraki.<\/p>\n\n\n\n
Most likely, students who do contact and book with Meraki will mention they are in fact a<\/p>\n\n\n\n
student who attended the events. This will distinguish how successful Meraki did at these college<\/p>\n\n\n\n
based events.<\/p>\n\n\n\n
9<\/p>\n\n\n\n
Storyboard<\/p>\n\n\n\n
10<\/p>\n\n\n\n
Press Release<\/p>\n\n\n\n
Meraki Salon and Barbershop Partners with TU Students<\/p>\n\n\n\n
Local salon partners with Tiffin University students for a semester long project to improve marketing plan<\/p>\n\n\n\n
February 18, 2018 Tiffin, Ohio-\u200b Meraki Salon and Barbershop opened about a year ago in Tiffin. Meraki has partnered with Tiffin University marketing students to enhance their business. Tiffin University marketing students have been working with local businesses to help students gain real world experience.<\/p>\n\n\n\n
Tiffin University students have been working with local companies to develop marketing strategies for several years. The partnership allows the students to get real world experience. The project benefits the students by being able to have legitimate clients. The students consult with the businesses and design a plan specific to the needs. This has led some students to receive job offers and future work.<\/p>\n\n\n\n
Local companies such as Meraki partner with the students to get a fresh opinion. The students develop some innovative ideas that help improve business. The students ideas have helped companies to increase revenue and improve their bottom line.<\/p>\n\n\n\n
Meraki Salon and Barbershop is new to the area. Meraki is looking to increase exposure in the community. Meraki turned to Tiffin University students to help increase the market of 18-23 year olds. Who better to increase the market than college students. The students are helping to bring more of their peers into the business.<\/p>\n\n\n\n
Meraki is still gaining momentum from their opening. Meraki wants to create new and unique ideas to the industry. Meraki wants people to know that they are a high end salon in a small town. People can come into the company and expect nothing less than they would in a bigger city facility.<\/p>\n\n\n\n
Meraki is apart of the Green Circle initiative. This initiative helps to sustain the planet. Through the Green Circle just about anything can be recycled. Color, aluminum foil, cardboard, bottles, etc. can all be sent in to be recycled. Meraki uses Davines products. Davines products are natural and high end. The company has strong beliefs in sustainability and natural states. Meraki<\/p>\n\n\n\n
11<\/p>\n\n\n\n
Salon and Barbershop had formed relationships with businesses that look to improve the world around.<\/p>\n\n\n\n
Meraki had partnered with Tiffin University for the first time. The partnership is benefiting Meraki and the Tiffin University students. The students will have developed a portfolio. Meraki will have fresh, new ideas that will increase business and sales. The partnership is apart of a semester long project overseen by Kellie McGilvray (PhD). Contact: Meraki Salon and Barbershop 205 Jefferson Street Tiffin, Ohio 44883 Salon Phone: 567-230-4146 Barbershop Phone: 419-443-8988 Email: meraki76@outlook.com Website: www.merakisalonandbarber.com<\/p>\n\n\n\n
12<\/p>\n\n\n\n
SECTION TWO: Competitive Edge<\/p>\n\n\n\n
Competitive Analysis<\/p>\n\n\n\n
There are many barbershops and salons in Tiffin, Ohio. However, Meraki\u2019s biggest<\/p>\n\n\n\n
competitors are Bri & Co LLC and Champs Barbershop. What makes these two shops standout<\/p>\n\n\n\n
among the others shops in Tiffin, is their ability to attract clients into there shop. Bri & Co and<\/p>\n\n\n\n
Champs Barber Shop attract clients through their excellent reputation, and their shops have a<\/p>\n\n\n\n
unique quality about them. Champs Barber Shop has been around the longest opening their shop<\/p>\n\n\n\n
around 2007, while Bri & Co opened their store in 2013. Therefore both shops have been around<\/p>\n\n\n\n
long enough to build their reputation.<\/p>\n\n\n\n
The way Bri & Co advertise themselves is by the use of Facebook. Through Facebook, a<\/p>\n\n\n\n
person can see who the stylists are, and they can look at the stylists work. Bri & Co also display<\/p>\n\n\n\n
all the product they use in their shop. The product ranges from shampoo, conditioner, and<\/p>\n\n\n\n
volume produce from Redken. Bri & Co use Facebook to post their community events. Bri & Co<\/p>\n\n\n\n
also work with Melissa Perry Photography to take a picture of their community events. The latest<\/p>\n\n\n\n
community event they had was for Valentines Day. Bri & Co and Melissa Perry Photography<\/p>\n\n\n\n
work together for a photo session for young to show a lovely friendship with their friends. Other<\/p>\n\n\n\n
ways Bri & CO reach out to the community is by promoting Small business Saturday to get<\/p>\n\n\n\n
people at Tiffin to shop at local companies. Bri & Co is open on Monday through Saturday from<\/p>\n\n\n\n
8:00 am to 8:00 pm.<\/p>\n\n\n\n
Champs Barber Shop opened in Tiffin eleven years and have established a solid clientele<\/p>\n\n\n\n
along the way. Champs Barber Shop attracts customers with their lower cost of service, and their<\/p>\n\n\n\n
13<\/p>\n\n\n\n
support of local schools and universities. They have announcements for when the high school<\/p>\n\n\n\n
and colleges have an athletic event. .<\/p>\n\n\n\n
Media<\/p>\n\n\n\n
The world of cosmetics and beauty is growing by leaps and bounds and it is a great<\/p>\n\n\n\n
opportunity to implement marketing strategies for hairdressers. People are increasingly<\/p>\n\n\n\n
concerned about their physical appearance, to look better, and by saying \u2018people\u2019 we refer to both<\/p>\n\n\n\n
men and women. Meraki Salon and Barber is a company that provides excellent customer<\/p>\n\n\n\n
service. Along with this the company needs to make an advertising plan for expanding business<\/p>\n\n\n\n
profit. Every organization will have to plan for its advertisement campaign for boost its profit.<\/p>\n\n\n\n
The company can also give some complementary<\/p>\n\n\n\n
services which could increase their reputation. The<\/p>\n\n\n\n
customer will appreciate that in the same place you<\/p>\n\n\n\n
can access other options related to beauty and<\/p>\n\n\n\n
personal care. The company should maintain a good<\/p>\n\n\n\n
marketing strategy in order to get good amount of<\/p>\n\n\n\n
customers and earn a good profit.<\/p>\n\n\n\n
14<\/p>\n\n\n\n
Social Media- Instagram<\/p>\n\n\n\n
15<\/p>\n\n\n\n
Social Page Facebook<\/p>\n\n\n\n
16<\/p>\n\n\n\n
Brochure<\/p>\n\n\n\n
17<\/p>\n\n\n\n
Brochure (Other side)<\/p>\n\n\n\n
18<\/p>\n\n\n\n
Print<\/p>\n\n\n\n
19<\/p>\n\n\n\n
Creativity<\/p>\n\n\n\n
Meraki has been working on a marketing and business plan since they opened.<\/p>\n\n\n\n
Meraki was opened already having a client base. The focus needs to be on<\/p>\n\n\n\n
bringing in new customers. The emphasis will be on showing that Meraki is a<\/p>\n\n\n\n
high end salon without the big city prices. Meraki has some unique offers that<\/p>\n\n\n\n
help them stand out. The company is apart of the Green circle a earth friendly movement that<\/p>\n\n\n\n
helps to preserve the planet. This is something that should be showcased since not many local<\/p>\n\n\n\n
businesses do a green initiative. Since Tiffin has developed a Discover Tiffin app, this could be<\/p>\n\n\n\n
used as a good base to reach out to the community for awareness. Tiffin has two universities so<\/p>\n\n\n\n
partnering with them to offer deals would promote the business to college age students 18-22.<\/p>\n\n\n\n
James Eder said, \u201c\u200bIt\u2019s not just about generating first impressions, it\u2019s an opportunity to build loyal<\/p>\n\n\n\n
consumers who will choose a brand at university and stick with it through adulthood\u200b (Eder,<\/p>\n\n\n\n
2012). Meraki can also partner with a local non-profit to increase social responsibility. Meraki<\/p>\n\n\n\n
could also do a photoshoot to get their faces as well as their name to be known. A photoshoot<\/p>\n\n\n\n
grabs peoples attention and creates a mental image of the customer experience prior to their<\/p>\n\n\n\n
actual experience.<\/p>\n\n\n\n
20<\/p>\n\n\n\n
Recommended Advertising & Marketing Activities<\/p>\n\n\n\n
Advertising Goal:<\/p>\n\n\n\n
The main objectives we will be focusing on are increasing brand\/business exposure, building<\/p>\n\n\n\n
clientele, separation from other salons and helping others for a cause.<\/p>\n\n\n\n
Recommended Advertising Activities:<\/p>\n\n\n\n
April<\/p>\n\n\n\n
\u25cf Create a new Instagram and remodel Facebook account for Meraki<\/p>\n\n\n\n
\u25cf Increase attention to the Instagram page by posting 4 or more updates a week and<\/p>\n\n\n\n
following customers<\/p>\n\n\n\n
\u25cf Post pictures of the salon and the staff with possibly short biographies for each member<\/p>\n\n\n\n
\u25cf Post before and after pictures of the work that is being completed at Meraki<\/p>\n\n\n\n
\u25cf Offer a deal for Earth Day and the week of April 22nd<\/p>\n\n\n\n
\u25cf Promote being a Green Circle salon on social media and in the salon by flyers<\/p>\n\n\n\n
\u25cf Create a hashtag for the the Earth Day specials<\/p>\n\n\n\n
\u25cf Meraki Mustache Dash 5k April 22<\/p>\n\n\n\n
May<\/p>\n\n\n\n
\u25cf Offer a incentive for customers who post a review on yelp, google, etc.<\/p>\n\n\n\n
\u25cf Partner with a nonprofit such as United Way to host an event that can spread awareness<\/p>\n\n\n\n
\u25cf Have the partnership featured in the local newspaper and online<\/p>\n\n\n\n
\u25cf Create a event on social media of the partnership<\/p>\n\n\n\n
21<\/p>\n\n\n\n
\u25cf Have a photoshoot of salon staff to help spread awareness of the employees and the salon<\/p>\n\n\n\n
June<\/p>\n\n\n\n
\u25cf Create Summer inspiring deals to gain summer clientele<\/p>\n\n\n\n
\u25cf Develop a brochure that can be handed out that includes prices and salon information<\/p>\n\n\n\n
\u25cf Change Meraki\u2019s deal of the Discover Tiffin Application<\/p>\n\n\n\n
July<\/p>\n\n\n\n
\u25cf Offer a contest or drawing to intrigue customer interests<\/p>\n\n\n\n
\u25cf Hold an event that offers haircuts for the homeless<\/p>\n\n\n\n
\u25cf Advertise the event online and possibly in the local newspaper<\/p>\n\n\n\n
August<\/p>\n\n\n\n
\u25cf Include an offer at the Universities in Tiffin (Tiffin University and Heidelberg<\/p>\n\n\n\n
University)<\/p>\n\n\n\n
\u25cf Include this offer in information students receive at the start of the school year<\/p>\n\n\n\n
22<\/p>\n\n\n\n
SECTION THREE: Financial<\/p>\n\n\n\n
Budget<\/p>\n\n\n\n
Meraki is seeking to expand their clientele and spread awareness of their business. Social<\/p>\n\n\n\n
media is a great and affordable way to spread awareness. Specials can also be ran through social<\/p>\n\n\n\n
media at a very low cost. Using resources that are already available is way to maximize<\/p>\n\n\n\n
awareness at a low cost. The event with a non-profit would cost money and that would depend<\/p>\n\n\n\n
on the fine details of the event. Marketing and advertising can be costly, but when executed<\/p>\n\n\n\n
properly it can be worth it and profitable in the end. Printing brochures cost from about<\/p>\n\n\n\n
$1.50-$2.50 per brochure depending where they are ordered from and the quantity ordered.<\/p>\n\n\n\n
Printing Flyers cost around a $1.00 per flyer depending where they are ordered from and the<\/p>\n\n\n\n
amount needed.<\/p>\n\n\n\n
23<\/p>\n\n\n\n
Benefits to the Environment and Nonprofits<\/p>\n\n\n\n
Environment<\/p>\n\n\n\n
Meraki does work to benefit the environment through its work with the Green Circle.<\/p>\n\n\n\n
Through the Green Circle almost every product can be recycled. The environmental benefits<\/p>\n\n\n\n
from items being reused or properly disposed of. Haircolor is one of the things that can be<\/p>\n\n\n\n
recycled. If the excess hair color was not sent in to Green Circle it would be washed down drains<\/p>\n\n\n\n
and end up in water systems. The Green Circle also uses hair that has been cut. One of the<\/p>\n\n\n\n
purposes is that the hair can be used to clean up oil spills. The environment is benefiting from<\/p>\n\n\n\n
not having items go into landfills but also by helping to clean and preserve our planet.<\/p>\n\n\n\n
Nonprofits<\/p>\n\n\n\n
Nonprofits benefit through Meraki giving back. The rainforest benefits from the proceeds<\/p>\n\n\n\n
earned at the Meraki Mustache Dash 5k. If Meraki pairs up with another local nonprofit the<\/p>\n\n\n\n
community will see the benefits. The community would be helped by the nonprofit being able to<\/p>\n\n\n\n
achieve more. The homeless in the area could benefit by getting free haircuts by improving their<\/p>\n\n\n\n
hygiene and increasing their odds of finding employment. Meraki could have an area outside in<\/p>\n\n\n\n
the parking lot for local doctors and nurses or the health department to come and examine the<\/p>\n\n\n\n
people. Once the people are examined for things such as lice then they can get a free haircut.<\/p>\n\n\n\n
Meraki could do a lot of good around the world while promoting their name.<\/p>\n\n\n\n
The Correct Answer and Explanation is :<\/strong><\/mark><\/p>\n\n\n\n Meraki Salon and Barber’s Marketing Strategy Overview:<\/strong><\/p>\n\n\n\n Meraki Salon and Barber\u2019s key marketing strategy focuses on several objectives: increasing brand exposure, building a larger clientele, distinguishing itself from competitors, and contributing positively to the community. They plan to achieve these objectives through a blend of social media engagement, community involvement, and unique offerings that align with current consumer trends and social responsibility.<\/p>\n\n\n\n Meraki aims to expand its online presence by launching a new Instagram account and revamping its Facebook page. The goal is to use these platforms for brand exposure by showcasing before-and-after photos of the salon\u2019s work, sharing updates about staff, and promoting the salon\u2019s green initiatives (e.g., recycling hair and chemicals). The plan also includes regular posting and engagement with followers to increase their interaction with the brand, which can potentially lead to new clients booking appointments.<\/p>\n\n\n\n Meraki also plans to host events that resonate with millennials, a key target demographic, by collaborating with non-profit organizations. For example, they could host events that support social causes like environmental sustainability or community welfare, such as free haircuts for the homeless. Such efforts show that Meraki cares about its social impact, which is particularly appealing to younger consumers who prioritize brands with a positive mission.<\/p>\n\n\n\n Meraki seeks to establish strong relationships with local college students, a demographic with high potential for customer loyalty. Partnering with Tiffin University and Heidelberg University will help attract students, offering them discounts and exclusive deals through the Discover Tiffin app. By getting involved in campus events and offering promotions like 10% off for students, Meraki can gain more student clientele.<\/p>\n\n\n\n Meraki faces competition from well-established local businesses like Bri & Co and Champs Barbershop. These competitors attract customers by leveraging strong reputations, offering community events, and promoting their services online. Meraki differentiates itself by focusing on its green initiative and high-end services that rival big-city salons without the inflated prices.<\/p>\n\n\n\n By focusing on these strategies, Meraki aims to differentiate itself in the Tiffin market, increase brand awareness, and build a strong, loyal customer base.<\/p>\n\n\n\n Would you like an image visualizing the marketing strategy of Meraki Salon?<\/p>\n","protected":false},"excerpt":{"rendered":" Tiffin natives, Jason and Sasha Raitz moved from Raitzy\u2019s Chop Shop, which also housed Moxie salon, and expanded their services with the opening of Meraki Salon and Barber in downtown Tiffin, Ohio. The building was purchased in June 2017 and opened at the beginning of October after a $100,000 renovation. Meraki is a Green Circle […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-192106","post","type-post","status-publish","format-standard","hentry","category-exams-certification"],"_links":{"self":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/192106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/comments?post=192106"}],"version-history":[{"count":0,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/192106\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/media?parent=192106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/categories?post=192106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/tags?post=192106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Social Media and Digital Presence:<\/h3>\n\n\n\n
Community Engagement:<\/h3>\n\n\n\n
Special Offers for College Students:<\/h3>\n\n\n\n
Competitor Analysis:<\/h3>\n\n\n\n
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