{"id":203368,"date":"2025-03-19T06:53:37","date_gmt":"2025-03-19T06:53:37","guid":{"rendered":"https:\/\/learnexams.com\/blog\/?p=203368"},"modified":"2025-03-19T06:53:39","modified_gmt":"2025-03-19T06:53:39","slug":"erica-jenson-has-a-limited-budget-to-conduct-a-market-research","status":"publish","type":"post","link":"https:\/\/www.learnexams.com\/blog\/2025\/03\/19\/erica-jenson-has-a-limited-budget-to-conduct-a-market-research\/","title":{"rendered":"Erica Jenson has a limited budget to conduct a market research"},"content":{"rendered":"\n<p>Erica Jenson has a limited budget to conduct a market research. Which of the following research approaches would provide Erica with the most cost-effective way to reach a large number of respondents in a short period?<\/p>\n\n\n\n<p>A) telephone surveys<\/p>\n\n\n\n<p>B) personal interviews<\/p>\n\n\n\n<p>C) Internet-based surveys<\/p>\n\n\n\n<p>D) mail surveys<\/p>\n\n\n\n<p>E) focus group interviews<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-6-color\"><strong>The correct answer and explanation is :<\/strong><\/mark><\/p>\n\n\n\n<p>The correct answer is:<\/p>\n\n\n\n<p><strong>C) Internet-based surveys<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Explanation<\/h3>\n\n\n\n<p>When conducting market research on a limited budget, cost-effectiveness and the ability to reach a large number of respondents quickly are critical factors. Among the given options, <strong>Internet-based surveys<\/strong> provide the most efficient solution.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Low Cost Per Response<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Internet surveys require minimal financial investment once the survey is designed and hosted on a platform.<\/li>\n\n\n\n<li>There are no printing, mailing, or interviewer costs, unlike mail surveys, telephone surveys, and personal interviews.<\/li>\n\n\n\n<li>Many free or low-cost online survey tools (e.g., Google Forms, SurveyMonkey) allow businesses to distribute surveys at almost no expense.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Fast Data Collection<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Internet-based surveys allow businesses to collect responses almost instantly.<\/li>\n\n\n\n<li>Unlike telephone or personal interviews, which take time to schedule and conduct, online surveys can reach thousands of respondents simultaneously.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Wider Reach<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online surveys can be distributed through email, social media, or websites, enabling Erica to reach a broader audience.<\/li>\n\n\n\n<li>Geographic limitations are removed, allowing for national or even global research.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Automated Data Processing<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Responses are collected electronically and can be analyzed in real time.<\/li>\n\n\n\n<li>Unlike mail surveys, which require manual data entry, Internet-based surveys save time and reduce the chances of human error.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Why Other Options Are Less Suitable<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Telephone Surveys<\/strong>: Expensive due to call charges and labor costs.<\/li>\n\n\n\n<li><strong>Personal Interviews<\/strong>: Time-consuming and costly per respondent.<\/li>\n\n\n\n<li><strong>Mail Surveys<\/strong>: Slow response time and printing\/mailing costs.<\/li>\n\n\n\n<li><strong>Focus Groups<\/strong>: Limited in size, expensive to organize.<\/li>\n<\/ul>\n\n\n\n<p>Thus, for Erica Jenson\u2019s limited budget and need for a large sample in a short time, <strong>Internet-based surveys<\/strong> are the best choice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Erica Jenson has a limited budget to conduct a market research. Which of the following research approaches would provide Erica with the most cost-effective way to reach a large number of respondents in a short period? A) telephone surveys B) personal interviews C) Internet-based surveys D) mail surveys E) focus group interviews The correct answer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-203368","post","type-post","status-publish","format-standard","hentry","category-exams-certification"],"_links":{"self":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/203368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/comments?post=203368"}],"version-history":[{"count":0,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/203368\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/media?parent=203368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/categories?post=203368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/tags?post=203368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}