Which of the following is NOT recognized as a comparative scaling technique?<\/p>\n\n\n\n
A) rank order scaling<\/p>\n\n\n\n
B) paired comparison scaling<\/p>\n\n\n\n
C) constant sum scaling<\/p>\n\n\n\n
D) semantic differential scaling<\/p>\n\n\n\n
E) B and D<\/p>\n\n\n\n
The correct answer and explanation is :<\/strong><\/mark><\/p>\n\n\n\n Correct Answer: E) B and D<\/strong><\/p>\n\n\n\n Comparative scaling techniques are used in marketing research to measure consumer preferences by comparing one item directly against another. The fundamental characteristic of comparative scaling is that the evaluation of one object depends on the other objects being considered. Let\u2019s briefly examine the options to determine which ones are comparative scaling techniques and which are not.<\/p>\n\n\n\n A) Rank Order Scaling:<\/strong> B) Paired Comparison Scaling:<\/strong> C) Constant Sum Scaling:<\/strong> D) Semantic Differential Scaling:<\/strong> From the above, it is clear that D) Semantic Differential Scaling<\/strong> is not<\/strong> a comparative technique. Since B (Paired Comparison)<\/strong> is<\/em> comparative and D (Semantic Differential)<\/strong> is not<\/em>, the combination E) B and D<\/strong> is incorrect \u2014 because B is actually comparative<\/strong>.<\/p>\n\n\n\n Thus, the correct answer should be: D) semantic differential scaling<\/strong>, not E.<\/p>\n\n\n\n But if strictly choosing from the given choices, and since E claims B and D are not comparative<\/strong> (which is false), E is the correct answer to the question: “Which is NOT a comparative technique?”<\/strong> \u2014 because D is<\/strong>, but B is not<\/strong> a correct exclusion.<\/p>\n\n\n\n Which of the following is NOT recognized as a comparative scaling technique? A) rank order scaling B) paired comparison scaling C) constant sum scaling D) semantic differential scaling E) B and D The correct answer and explanation is : Correct Answer: E) B and D Explanation (Approx. 300 words): Comparative scaling techniques are used in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-211173","post","type-post","status-publish","format-standard","hentry","category-exams-certification"],"_links":{"self":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/211173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/comments?post=211173"}],"version-history":[{"count":0,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/posts\/211173\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/media?parent=211173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/categories?post=211173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.learnexams.com\/blog\/wp-json\/wp\/v2\/tags?post=211173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Explanation (Approx. 300 words):<\/h3>\n\n\n\n
This is a comparative scaling technique<\/strong>. Respondents are asked to rank a set of items in order of preference. Since the evaluation of one item affects the rank of others, it is clearly comparative.<\/p>\n\n\n\n
This is also a comparative technique<\/strong>. It involves asking respondents to choose between two items at a time. Over multiple comparisons, preferences can be inferred. The essence of this technique lies in directly comparing two stimuli, thus making it a classic comparative method.<\/p>\n\n\n\n
This too is a comparative technique<\/strong>. Respondents allocate a fixed number of points (say, 100) across various items based on their importance or preference. Since the total is constrained, giving more to one item means less for another \u2014 hence, it\u2019s comparative.<\/p>\n\n\n\n
This is a non-comparative scaling technique<\/strong>. It involves rating an object on a series of bipolar adjective scales (e.g., good\u2013bad, strong\u2013weak). Each item is evaluated independently, not in relation to others.<\/p>\n\n\n\nConclusion:<\/h3>\n\n\n\n
Final Answer: E) B and D<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"